GMB Map Embed in Footer vs Landing Page


pwarrenseo

Forum Member
Joined
Jan 24, 2019
Messages
2
Hi all,

I was wondering how many of you embed the Google map for a one location business in the footer vs having it just on a contact page. Do you think there is a benefit to having it in the footer vs a landing page?
 

Colan Nielsen

Administrator
Joined
Jul 19, 2012
Messages
3,103
We typically just embed it on the contact page. The only benefit I can think of to having it in the footer is if you have awesome reviews on Google as these are highlighted in the embed and therefore highlighted on every page of the site if it's in the footer.
 

Cherie Dickey

Local Search Expert
Joined
Jan 30, 2018
Messages
160
What Colan said.

For us, having it on the contact page is a must, though I do like to see it on the home page as well. Not in the footer, but near the bottom of the home page. No benefit to ranking though that I'm aware of. It's good for conversion when reviews are good.
 

Yan Gilbert

Administrator
Joined
Oct 15, 2016
Messages
180
Agree with above... Contact page and sometimes home page if it makes sense to help people with directions or highlight review stars. Extra embed code will have slight effect of slowing down page speed however.
 

djbaxter

Administrator
Joined
Jun 28, 2012
Messages
2,611
Extra embed code will have slight effect of slowing down page speed however.
Yes I ran into this with one of my clients who wanted a map embedded in the footer. I tested this against 3 different page speed sites and was surprised actually at how much that slowed down page loads. The difference was noticeable and significant.

I would strongly advise against it.
 

Tony Wang

Forum Member
Joined
Oct 13, 2014
Messages
84
If the map is at the bottom of the page, the added load time shouldn't affect you much, if at all. Google is more concerned with above the fold, how quickly your page starts to render, etc. There's all sorts of metrics to reflect these items (first paint, etc), but total page load time is not the most important issue.

I find it meaningful to have the map on the home page if someone would want to know where it is, which most people would for a brick and mortar. And the review stars.
 

djbaxter

Administrator
Joined
Jun 28, 2012
Messages
2,611
If the map is at the bottom of the page, the added load time shouldn't affect you much, if at all.
Don't take my word for it: Test it for yourself. It makes a big difference in page load speed if you stick it in the footer.
 

Tony Wang

Forum Member
Joined
Oct 13, 2014
Messages
84
I'm not disagreeing with your statement. My point was that page load speed is not the most important thing. I doubt it affects first paint, fcp, etc.
 

Tim Colling

Moderator
Local Search Expert
Joined
Sep 3, 2014
Messages
965
We sometimes embed an image of a map with a "service area" circle in the footer for SAB clients, but not an actual Google Maps embed. That goes on the contact page only, for most of our clients.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,652
I'm not disagreeing with your statement. My point was that page load speed is not the most important thing. I doubt it affects first paint, fcp, etc.
It won't affect first paint but it still registers with Google pagespeed tool I believe.

I've had a lot of web devs comment that a picture is best to use in place of the map.
 

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