GMB Shortname - naming conventions

AndySimpson

Local Search Expert
Joined
Apr 6, 2016
Messages
149
So I had a discussion today with a top Pet SEO Specialist (🤔) who asked me what I was doing for my naming convention for GMB Shortnames, my answer was, keep it on brand, I recommended that they tried to keep it the same as the Facebook business page or Twitter handle, but what do you think?

g.page/[yourcustomname]

e.g. g.page/cafe121




Definitely DON'T use hyphens or underscores! There's nothing worse!
Use caps to break up the different words as the shortname is NOT case sensitive.

There is a character limit of 32 characters

Thanks

More on Google Shortnames here Google Support
 
Last edited:

CarrieHill

Member
Joined
Sep 13, 2018
Messages
14
I like the idea of trying something slightly quirky like g.page/bestsushiintown or g.page/petfriendlyinpittsburgh. Using a "calling card" or "value add" Not sure it would make much of a difference, but if you can combine that, with a follow, with a welcome offer, and some f/u email marketing - could you make that person a client/customer?
 

Steven12

Member
Joined
Apr 14, 2019
Messages
61
I would highly recommend your top keyword phrase. Shorter is better. Geo is good too. Don't use dashes, Never.... It needs to be a name you could advertise on the radio and people would remember it . They would also be able to relate it to your product or service. Do some keyword research and try to grab a memorable phrase with high volume. Facebook is for people already familiar with your biz... In the near future this name will help you rank for that keyword immensely.
 

BenFisher

Local Search Expert
Joined
Nov 19, 2015
Messages
278
ShortNames do not help from a SEO perspective, that is not the intention for them. They are treated like 301 redirects in Google's eyes.

I went with catchy myself, g.page/LocalSEO/ however, for clients I recommend they stay on brand, or go with something they would be comfortable having on a business card.

Short is better, simply since you can use the link to solicit reviews. (Probably more in the future)

With franchise/chains/multi-location a NameGeo combo works really well.
 

Steven12

Member
Joined
Apr 14, 2019
Messages
61
Google is an algorithm. If someone is looking for a divorce lawyer in New York, and your (Google Name) Gmap URL is @divorcelawyerNY they might lean a little towards, "You must be looking for this business." Other factors come into play, but if all else is equal, than exact match will win everytime. Look at the snack pak! Businesses with the keyword in their title win, just ask any local spammer...
 

JoyHawkins

Administrator
Joined
Jul 18, 2012
Messages
2,846
Keywords in the business name definitely impact ranking but I don't anticipate short names will factor in, just like the majority of GMB features. I checked a handful of ones we set up in early May and thusfar haven't found any that had ranking increases.

Actually for one I checked, I saw a drop in ranking for the exact keyword that matches their URL (yes, I think this is a coincidence).

 

Steven12

Member
Joined
Apr 14, 2019
Messages
61
Ben & Joy,
I totally respect you both, and I daily read your postings with anticipation of learning some breaking news. However. I am going to respectfully disagree with you on this topic. You both received access to short URL's before others. You both chose keywords that were both short and precise. Google allowed the people inside to have first access before the public. Google never officially announced the time of the URL opening. Now, you would have us believe that they hold no real value? Ben will be (Local Seo) for the history of GMB, but that has no value?
I love you both, but I believe, these names are way more than just a 301 redirect. You haven't even had the opportunity to market them yet. Andy, I would grab my keyword, now, and start Google stacking that URL everywhere. Google makes you have 100 subscribers just to change your YT URL to the name of your channel, and good channel names are hard to find. Just sayin... Joy, thank-you for giving me a heads-up when I asked. I got a couple of great short URL keywords... lol
 

BenFisher

Local Search Expert
Joined
Nov 19, 2015
Messages
278
Steven,
I respect your opinion, and testing will show everything. However, I chose that as a shortname for branding purposes and well because it was short.

We know they are 301 redirects, however, A. We were told this B. Check it yourself at Redirect Check (Headers come back as 301)

I do not think they will have any SEO value, branding value yes. But SEO no, too easy to game.
 

Belen C

Member
Joined
Mar 20, 2019
Messages
38
I would highly recommend your top keyword phrase. Shorter is better. Geo is good too. Don't use dashes, Never.... It needs to be a name you could advertise on the radio and people would remember it . They would also be able to relate it to your product or service. Do some keyword research and try to grab a memorable phrase with high volume. Facebook is for people already familiar with your biz... In the near future this name will help you rank for that keyword immensely.

Hello, when i was introducing the short names into my listings, Google recommendations was in most cases to use dashes (for example: xxxx-xxxxx-xxx). Can i ask you why do you say not to use them? taking into account that it was Google suggestion.
Thanks :)
 

AndySimpson

Local Search Expert
Joined
Apr 6, 2016
Messages
149
Hello, when i was introducing the short names into my listings, Google recommendations was in most cases to use dashes (for example: xxxx-xxxxx-xxx). Can i ask you why do you say not to use them? taking into account that it was Google suggestion.
Thanks :)
I've just always been a hater of hyphens in domain names.

What's easier to remember/type/say/share?

this-is-my-domain-name

or

thisismydomainname

....to advertise you just do this

ThisIsMyDomainName

🧐
 
Last edited:

Steven12

Member
Joined
Apr 14, 2019
Messages
61
Hello, when i was introducing the short names into my listings, Google recommendations was in most cases to use dashes (for example: xxxx-xxxxx-xxx). Can i ask you why do you say not to use them? taking into account that it was Google suggestion.
Thanks :)
I work quite a bit with Google Adwords (Ads) They have what is called a display URL, which is an artificial URL made to increase CTR. In The display URL, we use dashes to separate words. We use CTA's like "/Open-Now/". It is a visual thing.
These short GMB's are totally different. You have the ability to brand your service. Your name should be memorable. You want to be able to tell people on YT, TV, on the radio and in person. You don't want to have to say go to "Local Dash SEO" or Ben would have grabbed it already lol (Love Ya Ben)
 

Srinath

Member
Joined
Jun 14, 2019
Messages
12

Hello Carrie,
I liked your tweet so much, I even posted it on a FB Group adding a baseball twist to it.
 

Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

Trending: Most Viewed

Promoted Posts

New advertising option: a promoted post by a Sterling Sky employee reviewing your product or service; this will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More information...

Local Search Forum


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top