Google claims progress on fake business listings on Maps

djbaxter

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Google Responds to Claims That Maps Has Millions of Fake Business Listings
by Matt Southern, Search Engine Journal
June 23, 2019

Google has responded to a Wall Street Journal investigation claiming Maps is home to millions of fake business listings. ....

Shortly after the Wall Street Journal’s article started to spread, Google published an article on its blog titled How we fight fake business profiles on Google Maps. ....

Google acknowledges there’s a problem with fake business listings, although it was careful not to reveal any specific details:
“It’s a constant balancing act and we’re continually working on new and better ways to fight these scams using a variety of ever-evolving manual and automated systems. But we can’t share too many details about these efforts without running the risk of actually helping scammers find new ways to beat our systems—which defeats the purpose of all the work we do.”
Google says it took down over 3 million fake business profiles last year – 90% were removed before a user could even see the profile. Google’s internal systems were responsible for 85% of those removals, while roughly 250,000 of the fake business profiles were reported by users ....

Google recognizes there is still more work to be done and says it is committed to doing better.
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