Google Starts Showing Local Results for Some Sex-Related Legal Queries (Again)

Dan Foland

SEO Director at Postali
Local Search Expert
Joined
Sep 25, 2018
Messages
105
This is a follow-up to this thread: Anyone Else Noticing Local Results Vanish for Sex-Related Legal Queries?

As an SEO that works with all types of lawyers and law firms all over the US, I've been keeping tabs on sex-crime related search terms in the local pack and Google Maps.

Almost a year ago exactly Google stopped showing local results (3-pack & Google Maps) for most sex crime defense related searches.


(Screenshot from Bright Local for sex crime defense related search terms.)

As of late May, 2019 it now appears that Google is again allowing some of these search terms to display local results.



In my opinion, this was the right move by Google, and not only because some of my clients are in this field. People searching for sex crime lawyers aren't looking for ways to commit a crime, but have already been accused of a crime and thus are looking for legal representation which should be available to everyone regardless of the crime.

Twitter discussion:
 
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Dan Foland

SEO Director at Postali
Local Search Expert
Joined
Sep 25, 2018
Messages
105
Very interesting. They don't normally reverse stuff like that.
I was a bit surprised too. Though, I was also surprised when they stopped showing local results for these terms. It's obviously understandable to not allow results for search terms related to sex crimes, but context matters.

There's a huge difference between people searching for terms that would be illegal and people searching for representation to their legal issues.
 

AndySimpson

Local Search Expert
Joined
Apr 6, 2016
Messages
179
@Dan Foland , this is great news and thanks for sharing, I'd actually stopped looking thinking this would never return.

Time to go back and start checking the past few weeks of data, it looks like from you chart it started near the end of May.

Thanks again, if I have any findings I can share I will post here.
 

AndySimpson

Local Search Expert
Joined
Apr 6, 2016
Messages
179
Here we go again...so how long will it take for Google to revert back!?

Search was "sex abuse lawyer"



Update: Jason Brown says these are old listings so probably showing again after this latest update.
 
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Dan Foland

SEO Director at Postali
Local Search Expert
Joined
Sep 25, 2018
Messages
105
@AndySimpson

I stopped looking too. It had been a year since they were displayed. However, we recently signed a new client in the same niche and as I started to explain how this niche is more difficult due to no 3-pack/map listings I discovered this.
 

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