Google: We Still Use PageRank. We do not use Domain Authority.

djbaxter

Administrator
Administrator
Joined
Jun 28, 2012
Messages
3,228
Google Still Uses PageRank & No, Google Does Not Use Domain Authority
by Barry Schwartz, Search Engine Roundtable
Feb 25, 2020

Google's John Mueller said that in 2020 does "use PageRank internally." He added that it is one of among many other signals Google uses. But Google does not use domain authority, a metric from Moz, he had to say again.

We don't use domain authority at all in our algorithms.
John also added that it is different from the original PageRank Google used in the 90s. He said "It's not quite the same as the original paper, there are lots of quirks (e.g., disavowed links, ignored links, etc.), and, again, we use a lot of other signals that can be much stronger."
Read more...
 
  • Like
Reactions: Den

Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

Trending: Most Viewed

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

  Local University Guide

Google Product Exert


Top