Launch: GMB Removing Remaining Distance-based Service Areas

Colan Nielsen

Administrator
Joined
Jul 19, 2012
Messages
3,206
Google My Business announced that it has started the process of removing remaining service areas that were based on distance.

Service-area businesses currently based on a distance will be automatically converted to the closest named areas, like San Francisco, CA or Islington, London.

Business owners will be able to review these updates in their Google My Business account under Google updates, and can either accept or provide a new service area. They’ll also receive an email notification about the change.
 

Ryanl

Member
Joined
Sep 4, 2019
Messages
29
Hello everyone! Newbie! Please tell me if I understand this correctly.

Example: I’m in a city called Buford approx 20 miles north of Atlanta. Are they saying that I will be prioritized in Atlanta or Buford?

Or

I rank ok for some surrounding cities like suwanee and Dacula that neighbor Buford. Will I have the opportunity to rank better in surrounding cities?

I don’t feel the update is super clear.
 

Ampere

Member
Joined
Feb 9, 2018
Messages
134
I am a little different than Ryani. I live in a small suburban town and I advertise to approximately 15 other small suburban towns surrounding me. No single big city, just many small towns that I need work from all of them.
 

BenFisher

Local Search Expert
Joined
Nov 19, 2015
Messages
297
So, Google started down this path in November of last year. The idea is to remove the radius and use service areas. This is geared toward making SAB's as important as a storefront.

They have given listing owners an ample amount of time to make the change and now this update will force a change to your nearest service area.

As of today... this will NOT help you rank better. Down the road, I think the intent is to help users find you better (ranking) in places you serve.
 

Ryanl

Member
Joined
Sep 4, 2019
Messages
29
So, Google started down this path in November of last year. The idea is to remove the radius and use service areas. This is geared toward making SAB's as important as a storefront.

They have given listing owners an ample amount of time to make the change and now this update will force a change to your nearest service area.

As of today... this will NOT help you rank better. Down the road, I think the intent is to help users find you better (ranking) in places you serve.

Ahhh, that’s what they mean. Yeah they sent an email out a while back. I changed from radius to listing all cities we service. Makes sense now. Thank you for the explanation.
 

eshad

Member
Joined
Aug 27, 2019
Messages
18
Hi Claire,

The picture belows shows what the radius service area used to roughly look like. Not one of my clients as I changed them a while back, but gives an indication.




Thanks

Edward
 
Joined
Sep 12, 2019
Messages
1
So our client had the legacy "serves +10 miles around location" radius setting for London and now we are updating to specific service areas ... so the question is do we add all the (very many) districts that are within London zone (eg Kensington, Islington, Harrow, Chelsea, Westminster, Borough of Camden, Richmond Upon Thames, etc etc and so on, there could be about 50) that are covered by the client or do we just add "London, UK" to get most exposure?
 

eshad

Member
Joined
Aug 27, 2019
Messages
18
For my clients I've been including both the districts and City as a whole. I haven't seen any issues by including both myself and ensures all areas are covered too. If anybody else has had any adverse affects by doing this though it'll be good to hear.
 

Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

Local Search Forum


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top