- Aug 7, 2013
Not sure where to focus your review engagement efforts? Phil offers some pros and cons for getting Mobile and desktop reviews.
Local Reviews Strategy: Mobile vs. Desktop
One of my clients ? we?ll call him Greg ? asked me a great question the other day:
He wanted to know whether to gear his review-encouragement efforts toward smartphone users or toward desktop / laptop users.
I knew the ins and outs of his situation, and gave him a quick answer. The essence of it was:
Focus on desktop reviewers if you have to ?focus? on one, but encourage smartphone reviews to the extent customers find that easier.
That would be my general advice to you, even if I knew nothing about your situation.
But ?mobile or desktop?? is a pregnant question. Answering it gets complicated fast.