Local SEO


Chris_Tax

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My customers are locals. I am currently battling a competitor's YELP directory listing.in SEO. It took me 8 weeks to beat out competitors Google+ directory listing.

Ant advice would be appreciated,
 

Linda Buquet

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Hi Chris and welcome!

Your question was sort of wide open, but if you want more specific and direct help... if you post the specific keywords and a link to your Google Page page (G+ Local listing), then I'll move this down to the help section and the pros here will hopefully give you specific advice about what you could change and approve.
 

Chris_Tax

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I have been doing SEO for my Web Page for 4 years. I dominate my home city SEO with web site and my directory listings I just added a sister city as a key word. I do Income taxes for locals

My key words for Goggle are "Income Tax Santa Paula" I live in California. I moved ahead of competitors Google+ directory listings. That took a great deal of work. Now I have a competitor Yelp directory listing to move ahead. I do Manuel Back links. This includes Anchor Text. I also use a variety of Key words I , also back links to tabs on my website besides the main page
 
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If that's you in the #2 spot for the query given, you need a meta description and I would work on optimizing that. It's possible to rank #2 and get more clicks than the guy in the #1 spot. Don't optimize that for ranking, but rather for click-through rates.
 

Linda Buquet

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My key words for Goggle are "Income Tax Santa Paula" I live in California. I moved ahead of competitors Google+ directory listings. That took a great deal of work. Now I have a competitor Yelp directory listing to move ahead.
You are doing great to rank #2 for Income Tax Santa Paula since you are not even located in Santa Paula. That is pretty hard to do.

But you'll never beat that Yelp listing I don't think. It's not your competitor's Yelp listing specifically it's the power of Yelp in general that would be hard to beat especially since you are in a different city.

Mark's suggest to add description is important.

Also if you want to rank for Income Tax Santa Paula that exact phrase should be in your title tag.

Also that H2 at very top of page should be changed to:

"CEL Financial Services - Income Tax Preparation - Mobile Tax Preparer - Serving Fillmore and Santa Paula, CA

Additionally, I don't think you'll rank in the pack for your main KW since you aren't located in SP. But you do rank in Fillmore.

So wanted to let you know you have a couple violations on your G+ Local page.

The way you have your name listed is a violation:
CEL Finance Services Fillmore Income Tax Preparation

Also if you are mobile and your address is your home address you MUST hide your address on your local listing.

Let us know if you need more info on any of the above.
 

Chris_Tax

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My concern if I change it to ""CEL Financial Services - Income Tax Preparation - Mobile Tax Preparer - Serving Fillmore and Santa Paula, CA' My competitors from Santa Paula with add Fillmore to their directory listing page. I do not want them to invade Fillmore. I could also add Santa Paula to my directory listing too. I will not do this either.
 

Linda Buquet

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No I was talking about top of your website, not your Google Local listing. It would be a violation to list it there.

At the top of this page: Income Tax Preparation in Santa Paula, CA - CEL Financial which ranks for Santa Paula, it has that line at the top with Filmore, so any competitors that see that page are going to see "Service Filmore" at the top anyway - so you are really not hiding it from anyone now.

You just aren't emphasizing to Google OR to customers enough on your site that you also serve Santa Paula.

But it's fine, you don't need to change it. You just asked for suggestions and that's one.
 

Chris_Tax

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You are correct. I understand that.

My idea is make an anchor text comment and be able to share it with my Google plus page. Will google plus take anchor text? Is this possible? And how would I find anchor pages that I can share with Google plus?

Thank you for your input
Seriously thank you again.The double thank you
 

Chris_Tax

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On a blog I leave a comment with a back link, sometimes it gives you an option to share it on your Google plus account.
 
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On a blog I leave a comment with a back link, sometimes it gives you an option to share it on your Google plus account.
That sounds like you are maybe talking about a website whose comment section allows you to "login with Google" in order to comment?

I wouldn't recommend commenting on blogs for the backlinks. Work on the onsite stuff including what is mentioned in this thread. I wasn't really paying much attention when I commented before apparently because I didn't even take notice of your title tags... that's pretty much the #1 optimization task that you can do to rank for a specific page.
 
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I would steer clear of blog commenting. That's an outdated tactic that really won't get you far these days. If you happen to find blogs that are posting do-follow links, awesome... but that is not a good long term strategy. Eventually 1 of 2 things will happen; either the blogs will turn those blog links no-follow and make them worthless to passing equity from the site, or Google will devalue the links either through an algorithm shift or a manual penalty.


It's hard to say what will cause the end result, but building links like that just doesn't work the same anymore. The effort involved isn't worth the return (IMHO). I'd rather spend more time making create content/assets for my site that people get excited about.

This was more of a general comment for anyone reading this thread and considering blog commenting **specifically for building links/ranking in Google.**
 
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Chris_Tax

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I understand what you are saying. It is much harder to find do follow back link sites than it used to be. I was able to pass 4 Google plus directory listings on sister city name.It took me 2 months of hard work to do it. Also, I have lost back links because of age that are being deleted
 

Chris_Tax

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Keep it simple. If I share to my Google plus account, will it automantically be a do follow on my Google plus account. Do I need to do something with my Google plus account?

Kindly keep it simple what I need to do

Thanks in advance,

PS I beat the yelp listings. I use anchor text to link to a tab and my main website. This might have helped.
 

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