- Mar 28, 2019
News broke last week that Microsoft is planning to deploy an automatically installed Bing extension to all Chrome browsers running on machines with their enterprise-level Office 365 ProPlus products. This extension will forcibly redirect searches from Chrome browsers to Bing instead of Google. It's expected to launch by the middle of next month. This could mean a major change in paid search traffic, especially for B2B companies. While it's possible that Google might take steps to block the change, maybe by blacklisting the extension, this seems like a topic we should all be watching very closely.