Need Help Boosting Rankings for a Probate Lawyer

[Matt Chauhan]

We have been working with a client for four months now, but we have not been able to achieve any rankings for her. She is a probate and estate planning attorney in St. Petersburg, FL. Her local rankings and search grid look dismal. I will mention her GBP here and look forward to hearing some suggestions for improvements in the ranking.

McIntosh Law Group, PLLC

www.google.com

Notes: She has been in business since 2022.
She only had a single-page website before, and we redesigned and launched her new website in Feb this year. Since then, we have been working on her SEO but have seen no results so far.

 

[Greg Gifford]

a few things -

• home page title tag: "St. Petersburg Estate Planning Attorney, Probate & Trust Lawyer | McIntosh Law Group, PLLC"
• home page H1: "Estate Planning and Probate Attorney in St. Petersburg, FL"
• only 791 words on the page
• you don't have the phrase "estate planning attorney" or "estate planning laywer" on the page
• you only have "probate attorney" on the page twice
• you don't have "trust attorney" or "trust lawyer" on the page at all
• image alt text isn't optimized

on the Estate planning page, you only have "estate planning attorney" on the page once, and that's in the title tag

there are only 10 sites pointing links to her site

it also looks like there are only 2 blog posts on the site - you definitely need to add more content on a more regular basis. I'd also suggest getting the blog link onto the primary menu, not as a single-item submenu under "about us"

so in general - the site needs better SEO if you want her to start ranking better...

 

[Matt Chauhan]

a few things -

• home page title tag: "St. Petersburg Estate Planning Attorney, Probate & Trust Lawyer | McIntosh Law Group, PLLC"
• home page H1: "Estate Planning and Probate Attorney in St. Petersburg, FL"
• only 791 words on the page
• you don't have the phrase "estate planning attorney" or "estate planning laywer" on the page
• you only have "probate attorney" on the page twice
• you don't have "trust attorney" or "trust lawyer" on the page at all
• image alt text isn't optimized

on the Estate planning page, you only have "estate planning attorney" on the page once, and that's in the title tag

there are only 10 sites pointing links to her site

it also looks like there are only 2 blog posts on the site - you definitely need to add more content on a more regular basis. I'd also suggest getting the blog link onto the primary menu, not as a single-item submenu under "about us"

so in general - the site needs better SEO if you want her to start ranking better...

Does the homepage title and H1 need modifications?