Position ourselves locally for various terms

[vtrjavier]

Hello friends.
I think this question is basic but it would help me a lot to read your answers.

I have a "Pigeon control+city" service. Both the file and the site bear the name.

It ranks in 8th place with the keyword points out and some internal pages related to the stool cleaning and mesh installation service. But if people search for "Pigeon removal + city" or bird control + city" the site almost does not appear in the rankings.

My question is how I could achieve positions for those queries. How to modify the content to achieve this? Greetings

 

[JeffClevelandTN]

Hi @vtrjavier! I'm unsure if you are trying to target multiple cities or just your primary city, or both.

If you are trying to rank for multiple cities, I'd suggest watching this free course by @Claire Carlile. From a semantics point of view, there are a couple of different terms used for individual pages for specific cities/towns. Location Pages are typically associated with a unique GBP location, while the term "city pages" or "local landing pages" may not be tied to a GBP. In any case, pretty much the same "content" logic applies. You want to have relevant content for each of the city pages you are wanting to target. I would not suggest copying and pasting the same content to multiple local city pages. I'd try to slightly reword each page to be unique as possible.

We've had great success with numerous clients getting top SERPs for "search phrase CITY" with well written and relevant local city pages.

If you are trying to rank specific services, I'd also suggest reading these two recent articles by @ElizabethRule:

How To Make Local Service Pages More Helpful (And Less Mundane) - Sterling Sky Inc

We all know how to write boring copy about the services our business offers. I want to do away with the old notion that service pages have to be repetitive dribble you can find on a Wikipedia page and explain the true value service pages can provide to potential customers.

www.sterlingsky.ca

How to Create Unique and Helpful Service Area Pages for Local Businesses - Sterling Sky Inc

This blog piece is for the local businesses out there who have trouble getting traffic to their service area pages or looking to make them rank higher for location-specific searches. Take these tips and apply them to your most important service area pages and test the impact.

www.sterlingsky.ca

For each of your services you may need a unique page of rich content for each service. As an example using the info you shared, you probably want a unique page for "pigeon removal services - city" and another page for "pigeon stool cleaning in city" and possibly another page for "pigeon control services in city". Again, I don't have enough info about your services and your competition, so one page with great info about all your services may suffice.

 

[Claire Carlile]

Hi @vtrjavier! I'm unsure if you are trying to target multiple cities or just your primary city, or both.

If you are trying to rank for multiple cities, I'd suggest watching this free course by @Claire Carlile. From a semantics point of view, there are a couple of different terms used for individual pages for specific cities/towns. Location Pages are typically associated with a unique GBP location, while the term "city pages" or "local landing pages" may not be tied to a GBP. In any case, pretty much the same "content" logic applies. You want to have relevant content for each of the city pages you are wanting to target. I would not suggest copying and pasting the same content to multiple local city pages. I'd try to slightly reword each page to be unique as possible.

We've had great success with numerous clients getting top SERPs for "search phrase CITY" with well written and relevant local city pages.

If you are trying to rank specific services, I'd also suggest reading these two recent articles by @ElizabethRule:

How To Make Local Service Pages More Helpful (And Less Mundane) - Sterling Sky Inc

We all know how to write boring copy about the services our business offers. I want to do away with the old notion that service pages have to be repetitive dribble you can find on a Wikipedia page and explain the true value service pages can provide to potential customers.

www.sterlingsky.ca

How to Create Unique and Helpful Service Area Pages for Local Businesses - Sterling Sky Inc

This blog piece is for the local businesses out there who have trouble getting traffic to their service area pages or looking to make them rank higher for location-specific searches. Take these tips and apply them to your most important service area pages and test the impact.

www.sterlingsky.ca

For each of your services you may need a unique page of rich content for each service. As an example using the info you shared, you probably want a unique page for "pigeon removal services - city" and another page for "pigeon stool cleaning in city" and possibly another page for "pigeon control services in city". Again, I don't have enough info about your services and your competition, so one page with great info about all your services may suffice.

Thanks for sharing the course @JeffClevelandTN - much appreciated

 

[GoLocal]

Thanks for sharing the course @JeffClevelandTN - much appreciated

Those videos don't play properly which is heartbreaking because I would love to watch all the content there. ♥

O.P. Reverse engineering the people who rank above you is one very effective way to inch up. If they have lists, combine them, and add to them. If they have articles, combine them and make them more comprehensive, etc. Cheers.