Rebranding to niche market keeping same business name

[jerb75]

Hello, I am rebranding a business that has been around for 8 years. The ownership and address are changing as well as the products/services being offered. The name remains the same. All other online branding has changed to reflect the new products/services being offered which are just a niche market of the old services. How does Google handle rebranding? Is it recommended to close the original? Thanks in advance

 

[Tony Wang]

Rebranding should be no problem, especially since you're in the same niche, just more specialized. Do NOT close your original Google profile, the age of the business is a plus. The biggest problem you'll have is changing addresses, which will require a reverification. And if it's a Service Area Business (not a brick and mortar), good chance you'll probably be suspended.

 

[JoyHawkins]

I would suggest updating the listings so you keep the reviews.