SAB closing PO Box

david.victor

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Jul 5, 2020
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One of our clients is an SAB, and they do not maintain a physical address, except for receipt of official mail.

To stay right with GMB, the conventional wisdom seems to be that they should close their PO Box and use the private residence address (e.g., of one of the principals).

However, they have built lots of citations to the PO Box address, and we're wondering what the best way is to quietly close the PO Box and hide their address. We're concerned that going back "into hiding" address-wise might tank their listing.

Thoughts? Thanks!
 

JoyHawkins

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It will definitely change their ranking in the sense that they will now rank when the searcher is closer to their house instead of the PO box location. Depending on how far away their home is from the PO Box, this could be a noticeable difference.

I wouldn't worry about the citations at all. I updated the address for an SAB that moved and didn't update a single citation and nothing bad happened with his rankings. I would suggest updating the citations to avoid confusion but it's not something that has to be done immediately before updating GMB.
 

david.victor

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Thank you very much for your insights, Joy! Glad to hear the rankings didn't tank for your client.

To "unset" the address, it sounds like you simply remove it from the listing. But then is there a second step for the postcard verification..? They don't make that obvious, and I want to be sure I do it correctly!

In any event, the business will still receive their official mail at their PO Box, so updating citations seems counter-intuitive, since the company's address is still officially their PO Box. Please let me know your thoughts...

Thanks again, Joy!
 

JoyHawkins

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I would just update the address to the new one, send the postcard, and once it's verified you can go in and clear it in the dashboard.

The only risk you take with leaving the citations as the PO box is that a competitor might think you're using the PO box on your listing and report you. I'd suggest updating the citations that allow you to hide your address to be consistent with Google > Hidden Address Sites
 

david.victor

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Okay, very good, Joy! Thank you for your additional insight and that hidden address sites resource.
 

david.victor

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Jul 5, 2020
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Okay, I updated the address to the residence. Now it won't let me delete the street address (leaving the city, state and zip). It says "You can't leave this empty".
 

david.victor

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Makes sense. But the weird thing is, I changed it to the residence address, it said "In Review", then later that day, it showed the address and there was no "In Review" tag any longer.

It just changed it without the need for the postcard.
 

david.victor

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Jul 5, 2020
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Yes, and when I do "Clear" and then try to save, it gives me the error "You can't leave this empty." and highlights "Street Address"
 

david.victor

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Jul 5, 2020
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Ah, so "Clear" the whole thing, yes? Don't have city, state and zip in there either, but leave everything blank, correct? If so, I was able to do it, save it, and now it says it's under review. So, that's progress, I guess.

Is there an article about building citations to a business with no address? Or should I simply keep building citations to the UPS Store (official) mailing address?
 

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