The Psychology of Search


djbaxter

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The Psychology of Search ? 5 Ways To Optimize For User Demand
By Jim Yu, Search Engine Watch
Jul 14, 2015

Search marketing has evolved with consumer behavior. Search engines, which exist to serve their users and not businesses, have continually updated their algorithms to better understand and deliver what people are seeking. They have also worked to better identify and separate the high-quality content from the low-quality so they are able to provide users with the information that will best serve their needs. Marketers no longer chase the algorithm, they optimize content for the user...

The psychology of the consumer has been changing, however. Consumers are more sophisticated and better at inputting queries that help them quickly find what they are looking for. They are less likely to sift through second and third pages of results, especially on mobile devices...

To efficiently meet the needs of your modern customer, you need to understand the role of psychology in search and the success of digital content. Psychology can offer you the insights you need to understand what people are looking for and what will make them more likely to click. Search engines are working hard to understand semantic (thematic) meaning and the intent of the customer. Make sure you work to understand your consumer intent and design your landing pages, site, and navigation to answer the questions consumers have about your industry and business ? even when they do not articulate them clearly.
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