URL Permalink Structure

[swdcreative]

I’ll be taking on a site and need help with structuring it well for local seo.

It’s for a lawn care and pest control company. It’s only one location but idk if they plan on expanding in other cities in the future.

Should I put the service + location in the permalink structure?

So for instance: domain.com/lawn-care-city/ or leave it /lawn-care/. Or /lawn-care/city/ or /city/lawn-care/, etc.

Also when creating supporting pages, would it be in the same hub as the service or separate in a blog and then interlink to the service pages?

 

[swdcreative]

Would love if anyone could help out with this question. Thanks