What have you seen generate more phone calls ? Brand + Service ? Brand + City + Service? Brand + State + Service? City + Service? State + Service?

[milangroup]

Goodmorning guys,
Im curious to see if anyone has done same niche testing for all the following keyword order below

Brand + Service ?
Brand + City + Service?
Brand + State + Service?
City + Service?
State + Service?

Which one performs better?

 

[Colan Nielsen]

This one depends. Each of those variations represent a different part of the buyer journey. User might start with a city + service, which would be discovery. After that, once they are aware of your brand, they might search brand + service to learn more about the business...read reviews etc.

 

[milangroup]

This one depends. Each of those variations represent a different part of the buyer journey. User might start with a city + service, which would be discovery. After that, once they are aware of your brand, they might search brand + service to learn more about the business...read reviews etc.

Makes sense thank you again !