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  1. #1
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    Updated Google Guidelines for Practitioners & Departments

    Google recently did a minor update to the Google Places Quality Guidelines. Here is Jade's post from the Google and your Business forum.

    Quality Guideline Update - for practitioners and departments

    We are updating the Google Places Quality guidelines (Google Places quality guidelines) with regards to practitioners and departments within businesses and wanted to let you know.

    Here’s the relevant updated text:

    Do not create more than one listing for each business location, either in a single account or multiple accounts.

    Individual practitioners may be listed individually as long as those practitioners are public-facing within their parent organization. Common examples of such practitioners are doctors, dentists, lawyers, and real estate agents. The practitioner should be directly contactable at the verified location during stated hours. A practitioner should not have multiple listings to cover all of his or her specializations.

    Departments within businesses, universities, hospitals, and government buildings may be listed separately. These departments must be publicly distinct as entities or groups within their parent organization, and ideally will have separate phone numbers and/or customer entrances.

    Make sure to take a look at the rest of the guidelines, too!
    More details and a good discussion going over at Mike's.
    Google+ Local Quality Guideline Update Allows for Multiple Departments
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  2. #2
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    Re: Updated Google Guidelines for Practitioners & Departments

    Thanks, Linda! Good to know. Planning to add another psychotherapist to my own location very soon.

  3. #3
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    Re: Updated Google Guidelines for Practitioners & Departments

    Oh I didn't know David. Congrats on your growth!

    FYI for a long time you've been able to add listings for each practitioner, so that part is NOT new.

    Be advised though that practitioner listings USUALLY hurt ranking for the main practice listing. OR if if your current listing is under YOUR name, adding a listing for him could hurt.

    So be sure to read these 2 posts to learn about 1) the problem. 2) the solution.

    Google Places DUPLICATES – Have Doctor, Dentist or Lawyer DUPES? You NEED to Read This - Google Places Optimization Blog

    Overcoming New Google Places Duplicate Listing Problems for Dentists, Doctors, Attorneys - Google Places Optimization Blog
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  4. #4
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    Re: Updated Google Guidelines for Practitioners & Departments

    It's actually for my future daughter-in-law

    And my client base is pretty strong by now so I haven't done much with local search for myself. What I would do is add her name at the same address and start promoting her to help her expand her own client base.

    Still working on my fiancee's sites at the moment but once I start trying to promote both in Local I imagine I'm going to have a lot of questions and need all the expertise in this forum a LOT.

  5. #5
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    Re: Updated Google Guidelines for Practitioners & Departments

    Hi Guys

    My brain is tying itself in knots over this conundrum.

    I have two therapists who work out of the same room within a medical centre . I believe the rules now say that I can do a separate listing for each of them providing they list the exact hours that they are actually at the centre with a different phone number for each. I could then link each listing to a separate About Therapist page on the website.

    But how do I identify that room to make it different from the rest of the medical centre so that the two new listings do not merge with their main page? Previously, we used to add a Suite or Room #. Is that still allowed? Or can I put Therapist @ Medical Centre - which I have also seen?

    To add to the confusion, they will be representing a franchise.

    I did think that I might use the franchise name instead of the therapist name but then I have two different listings for the same franchise at the same address with two different phone numbers covering different time frames.

    And the added problem that there is always the possibility that the therapist might leave but the franchise stay and I don't want to have to go through the 'this business has closed' option from back in June 2012 - I couldn't see whether this solution has since been updated.

    It's making my head hurt so I suspect that Google will just throw up its hands and throw out the listings immediately.

    Anyone care to get their grey matter around this?

  6. #6
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    Re: Updated Google Guidelines for Practitioners & Departments

    Based on what I "THINK" you are describing, this seems pretty straight forward to me.

    Let me start with more straight forward example: A medical office. 3 Drs. 1 listing has practice name. Each Dr. listing should be THEIR name only. They don't need diff suites or rooms or anything. They are all part of the same office.

    In your case seems like it's the same. Listings should be practitioner name only, then if they move to different office they won't have to change name or mark old listing as closed or anything.
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  7. #7
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    Re: Updated Google Guidelines for Practitioners & Departments

    Hey Linda
    Ta muchly but one fly in the ointment - the franchise part. The franchise do not own the medical centre so there will be other therapists from other businesses operating out of there and the franchise are keen to have their name on the listing....

  8. #8
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    Re: Updated Google Guidelines for Practitioners & Departments

    Not sure about that type of hybrid situation. Let's see if one our Map Maker experts see this thread and have feedback.
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  9. #9
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    Re: Updated Google Guidelines for Practitioners & Departments

    Remember, we don't have MapMaker here in the UK so I won't be able to use a solution that involves tweaking a listing there

  10. #10
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    Re: Updated Google Guidelines for Practitioners & Departments

    Ya I know, but I was thinking they know how complicated situations that that would be handled here and about complicated naming rules and what's allowed and what isn't. So I was not suggesting they would edit in MM just advise what best naming protocol would be.
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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