GradeUs banner  below header new
Thanks Thanks:  0
Likes Likes:  0
Results 1 to 3 of 3
  1. #1
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    15,626
    Thanks (Received)
    154
    Likes (Received)
    165

    The Power of Local Search: More Conversions with Less Traffic - Mini Case Study

    Just discovered this post with some info that may be interesting, if you have potential clients that just don't get the importance of being in the pack.

    The Power of Local Search: More Conversions for Less Traffic - Conductor Blog

    At my agency, Mediagistic, I work with dozens of HVAC companies on their digital marketing strategies. For them, local search visibility is indispensible...

    The convincing correlation between local packs and conversions

    Take two of my HVAC clients. We’ll call them Company X and Company Y. Both companies are based in major metro areas. Both companies have been around for roughly ten years. Both companies have strong brands bolstered by offline advertising strategies. For each, organic search is their #1 traffic source.

    Here’s the fascinating thing: Company X actually gets about 9 times less organic traffic, but twice as many conversions as Company Y.
    Head over to see the tracking metrics, further analysis and slide show.

    h/t to Peg Corwin and her great Scoop.it channel for the story lead.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  2. Local Marketing Summit banner in thread
  3. #2
    Member Since
    Aug 2013
    Location
    Rochester NY
    Posts
    804
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: The Power of Local Search: More Conversions with Less Traffic - Mini Case Study

    Great Article Linda. Just skimmed over it and will read more later.

  4. #3
    Member Since
    Jan 2013
    Location
    Austin, TX
    Posts
    353
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: The Power of Local Search: More Conversions with Less Traffic - Mini Case Study

    I'll be the antagonist here and guess that the author left out a very important point - reviews. I'd like to hear this story with the review counts for both x and y along with their competitors review count. Then I'd bet it would be a more robust picture.

Similar Threads

  1. A Case Study on Local Search Keywords & Traffic
    By Optimize Prime in forum Local SEO & Ranking
    Replies: 9
    Last Post: 07-22-2014, 07:11 PM
  2. Interesting Case Study - See If You Can Figure It Out
    By JoshuaMackens in forum Help & Support for Google Local
    Replies: 8
    Last Post: 05-09-2014, 03:24 PM
  3. Low Traffic, High Conversions
    By Laustin1878 in forum Consultant's Corner
    Replies: 6
    Last Post: 09-10-2013, 03:34 PM
  4. Replies: 5
    Last Post: 07-13-2013, 07:13 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Local Marketing Summit banner above footer new