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  1. #1
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    Email Address to use for G+ Local

    Just wondering what is the best practice for which email address to use when claiming a Local listing or creating a new one?

    Thank you

  2. #2
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    Re: Email Address to use for G+ Local

    Hi Chris,

    If possible, I would always try to claim a Google Places listing with an e-mail that is associated with the business that is to be claimed.

    Every opportunity to try and add to the trust that Google gives the listing, the better.

    Another best practice would be to claim listings into their own individual accounts whenever possible. This practice will help to avoid a situation where an account gets suspended because of one listing which in turn affects every other listing in that account.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
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  3. #3
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    Re: Email Address to use for G+ Local

    Hi Chris,

    Colan is exactly right. Google does not put everything in the guidelines, so when she even hints at something best to try to comply.

    Guidelines say: If possible, use an email account under your business domain. For example, if your business website is Google, a matching email address would be you@google.com.

    If you can't, you can't. Just realize that what spammers do is just create a bunch of quick and easy Gmail accounts. Plus if there is ever a question about hijacking or whether the listing is really legit as Colan said, have a domain email helps increase trust.
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  4. #4
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    Re: Email Address to use for G+ Local

    Thanks so much.

    Just wondering if either of you have seen increased rankings for business domains that are Google Apps subscribers? or perhaps email addresses that contain specific keywords (keywordphrase@domain.com)

  5. #5
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    Re: Email Address to use for G+ Local

    Nah, that won't make a difference, Chris. I'd actually recommend not doing that, as it will look very spammy and unnatural to people who visit your listing. It would look more professional to just use an email associated with your domain as Colan and Linda mentioned and just use your name or a typical business email address, such as chris@, info@, contact@, etc.
    David @ Touch Point Digital | New Orleans Local SEO & Web Design
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  6. #6
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    Re: Email Address to use for G+ Local

    Thanks David and any thought about if rankings are increased if the business domain is actually a Google Apps domain?

  7. #7
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    Re: Email Address to use for G+ Local

    That won't make a difference. As Colan mentioned, it's best to use an email that's associated with the domain. Google won't care what email you use and they definitely won't bump you up in the rankings just because you used a Google-associated email address. So it's best to use an email created with your domain, such as chris@chriscompany.com. Perhaps this is just my personal opinion, but a business that uses a third-party email such as gmail or yahoo just does not look professional at all.

    So basically, it doesn't matter if you use a gmail address or add a keyword or two to your email address. That won't help you rank any higher whatsoever. You're better off focusing on the many other things that will help you rank higher in local search.
    David @ Touch Point Digital | New Orleans Local SEO & Web Design
    Circle me on Google+ or follow us on Twitter

  8. #8
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    Re: Email Address to use for G+ Local

    Sorry David I don't think I'm being clear about this. I'm referring to domains that have actually registered for Google Apps service and therefore would use the Google servers for their mail delivery. google.com/a/

    So for example I have a few clients that use Google Apps for their @companydomain.com email and was wondering since they would have to include their business name and contact details, billing for that service if that would add additional ranking to their listings?

    Thanks

  9. #9
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    Re: Email Address to use for G+ Local

    Oh, I see. Sorry if I misunderstood what you were asking, Chris. But no, the email address used for the listing will not help it rank any higher. The main things to focus on with the listing are following Google's guidelines very carefully, making sure that you complete the listing in its entirety, and optimizing it.
    David @ Touch Point Digital | New Orleans Local SEO & Web Design
    Circle me on Google+ or follow us on Twitter

  10. #10
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    Re: Email Address to use for G+ Local

    Ok great, thank you very much David. I'll give it a go. Perhaps a bit unrelated but is it typically best to optimize your site prior to claiming your G+ Local page or is it an ongoing work in progress to fully optimize both for your regional rankings?

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