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  1. #1
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    Has Anyone Purchased An SEO Company?

    It looks like a bunch are for sale on places like BizBuySell. Has anyone purchased a company before as to grow a client base? Experience? Thanks!

  2. #2
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    Re: Has Anyone Purchased An SEO Company?

    Our company, Imprezzio Marketing, is a Digital Agency that specializes in Local SEO and several other digital services. We haven't purchased any other SEO agencies but we recently acquired a traditional ad agency to help us grow outside of the digital space and help businesses develop/grow their brands.

    So not sure if I can offer any insight, but if you care to share some more detail into what you are looking to learn I will give it my best shot.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  3. #3
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    Re: Has Anyone Purchased An SEO Company?

    Interesting question and strategy. The first thing that I would consider is the quality of work, ie employees, processes, and ultimately the type clientele. What is the firm's long term retention rate. What is the average revenue per user (arpu) monthly. What is the average lifetime of past and current clients as well as average lifetime value. Do they have a system for acquiring clients. Do they know cost per acquisition etc.

    I would also consider the cost of acquiring their clientele vs the cost of marketing to acquire clients on your own. I would deeply consider the type or quality of the firm's employees. If they are low quality then the client's will most likely be the same.

    I can count on on my fingers and toes SEO firms that I would consider purching in the entire US. None of those firms are for sale that I know of. And if they were, the acquisition cost would be high.

    The true value in my opinion lies in experienced employees and QUALITY value proposition in the service provided. Proven processes would be 2nd behind employees. Process and employees having a highly direct correlation.

    Sent from my SM-G900V using Tapatalk

  4. #4
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    Re: Has Anyone Purchased An SEO Company?

    @ColanNielsen that is also interesting. Can I ask what the traditional ad agency does specifically for Imprezzio?

    Sent from my SM-G900V using Tapatalk

  5. #5
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    Re: Has Anyone Purchased An SEO Company?

    Hi Cody,

    They are a creative agency. They specialize in creating and building brands, telling stories. They help our Digital clients who are also looking to do offline marketing and vice versa.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  6. #6
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    Re: Has Anyone Purchased An SEO Company?

    Hey Colan, didn't you guys buy a web design firm too?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  7. #7
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    Re: Has Anyone Purchased An SEO Company?

    Hi Linda, indeed we did. We also have a full team of developers and designers working out of our Cluj, Romania office, Imprezzio Global - http://imprezzioglobal.com/
    Last edited by Colan Nielsen; 12-07-2015 at 07:17 AM.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
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  8. #8
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    Re: Has Anyone Purchased An SEO Company?

    Quote Originally Posted by CodyBaird View Post
    I would deeply consider the type or quality of the firm's employees. If they are low quality then the client's will most likely be the same.
    I had never considered this but it makes total sense. Great contribution Cody.
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service

  9. #9
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    Re: Has Anyone Purchased An SEO Company?

    I haven't been involved in purchasing an SEO company, however over the years I have been involved in purchasing several Web Hosting companies, strictly for their clients. Once we had the brand in house, we migrated the clients and abandonded the branding (if there was any). With every one of those purchases it was strictly a Hosting/Domain Client & Company Website purchase, with no servers or staff.

    In December 2013 I sold my hosting company (17 years in the making) and the main assets being purchased were our client base and our staff. While they could have poached the staff at any time, purchasing everything was a better deal for everyone, including staff. A year after purchase, they have abandoned the 17 years of SEO (we ranked #4 for "cpanel hosting" nationally).

    As for purchasing an SEO or a Web Design company, while purchasing the clients is an easy way to grow the client base, the industry is results driven. If I was purchasing an SEO company today, I'd want to purchase the client base and the staff for a period of time (if not try and keep the staff permanently). It's more of a service than a product.
    Conor Treacy
    Big Red SEO - Omaha, NE

  10. #10
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    Re: Has Anyone Purchased An SEO Company?

    I like your strategy Conor! Can I ask how you fared on the exit? What multiple did you get on your investment? What advantages do you see moving from hosting acquisitions to SEO?

    Sent from my SM-G900V using Tapatalk

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