GradeUs banner  below header new
Thanks Thanks:  0
Likes Likes:  0
Page 1 of 2 12 LastLast
Results 1 to 10 of 16
  1. #1
    Member Since
    Nov 2015
    Location
    Amsterdam
    Posts
    37
    Thanks (Received)
    0
    Likes (Received)
    0

    Deep links to location landing pages?

    Hi guys,

    This may be a no-brainer for you, but I simply haven't come across this situation myself..

    I was wondering whether, in the proces of citation building for a business with multiple locations, you'd always submit (if there's an option for it) a (deep)link to the specific location page.

    My situation right now is: one business, three locations in different cities. Each city has a landing page which ranks for the keywords I'm targeting. So far so good!

    The location pages either have 1 or 0 deeplinks at this point and are doing somewhat ok (approx 10 in organic). It makes sense to link to the location pages, but if I start building citations they'll receive a bunch of deeplinks. Mostly no-follow links, but still..

    I'm a little bit afraid that there will be some spammy deeplinks if I send all the links that go with the citations to the specific location pages.

    Any thoughts?

  2. GradeUs in thread
  3. #2
    Member Since
    Jan 2013
    Location
    Austin, TX
    Posts
    353
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Deep links to location landing pages?

    Do it. Deep links are not spam. Location pages are essentially; "home pages" to each location.

    Sent from my SM-G900V using Tapatalk

  4. #3
    Member Since
    Nov 2015
    Location
    Amsterdam
    Posts
    37
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Deep links to location landing pages?

    Thanks for your response Cody! Quick follow-up question: is there any situation where you'd not send those links to the landingpage, or is it always the best thing to do in your opinion?

  5. #4
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    15,617
    Thanks (Received)
    151
    Likes (Received)
    160

    Re: Deep links to location landing pages?

    Quote Originally Posted by CodyBaird View Post
    Do it. Deep links are not spam. Location pages are essentially; "home pages" to each location.
    Ditto what Cody said.

    Additionally keep in mind you always want to build citations that match NAPW on the GMB page.
    So if on GMB you link to /citypage, then it's advisable to use that page everywhere.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  6. #5
    Member Since
    Jan 2013
    Location
    Austin, TX
    Posts
    353
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Deep links to location landing pages?

    I have 2 locations. I put both in the footer. And link both to the home page. I included both geo modifiers (austin , slc) in the home page title, meta, and content. I find that doing so is often possible with 2 and nearly impossible with 3.

    At 3 locations + I will designate 1 location to the home and then use location pages for locations 2 thru....

    If I link a GMB page to a location page. I will link all other citations for that location (aggregators, yelp, yahoo, etc) to that same location page.

    Sent from my SM-G900V using Tapatalk

  7. #6
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    15,617
    Thanks (Received)
    151
    Likes (Received)
    160

    Re: Deep links to location landing pages?

    Totally with Cody again.

    2 locations can fly on home page.

    More locations than that pick the hardest to rank, or main office location and use home for that one. The others a local landing page.

    And then of course on home page make it obvious to visitors and to Google that you also have locations in X, Y, Z and link to those location pages.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  8. #7
    Member Since
    Nov 2015
    Location
    Amsterdam
    Posts
    37
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Deep links to location landing pages?

    Thanks for the advice guys!

  9. #8
    Member Since
    Mar 2016
    Location
    San Ramon
    Posts
    3
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Deep links to location landing pages?

    Somewhat similar question. For websites like superpages, citysearch ....same business name for all location will cause any harm or should I use "Business name+city"? I know that GMB does not allow to use city name.

  10. #9
    Member Since
    Jul 2012
    Posts
    32
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Deep links to location landing pages?

    My experience is that you use the same business name that you are using in GMB. You want to maintain that canonical representation of the NAPW across all citation properties. I know it is tempting to put the City Name in there, but not at the risk of upsetting the NAPW. The business address will handle the localization for you.

  11. #10
    Member Since
    Oct 2013
    Location
    Portland, OR
    Posts
    771
    Thanks (Received)
    2
    Likes (Received)
    5

    Re: Deep links to location landing pages?

    I agree with Joe, Definitely use exactly the same name as you're using on GMB... so no city or other modifiers to the name.

Similar Threads

  1. Do Specific Location landing Pages make the difference?
    By kevinjwiles in forum Local SEO & Ranking
    Replies: 10
    Last Post: 04-09-2014, 06:46 AM
  2. Google Publishes Guidelines for Local Sites & Location Landing Pages
    By Linda Buquet in forum Multi-Location Issues
    Replies: 4
    Last Post: 04-08-2014, 09:42 AM
  3. Replies: 4
    Last Post: 04-08-2014, 09:42 AM
  4. Google+ Local Website URL - Individual location landing pages
    By Andrew Forster in forum Local SEO & Ranking
    Replies: 7
    Last Post: 11-15-2013, 08:37 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
GradeUs above footer new