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  1. #1
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    Question Google displaying different names for my business locations

    Hi Everyone,

    Over the last 2 weeks I've been experiencing odd name changes to some of our hotels. Google seems to be displaying a different name in the knowledge panel than it is in Maps, local 3-pack, GMB, and Local Finder.

    I have seen this for over a dozen hotels at this point and am wondering if anyone else is experiencing this in other industries?

    example:
    Searching for "Hotel Chicago Downtown, Autograph Collection" will return a KP for the "Hotel Sax Chicago". A name that hasn't been used for this hotel since early 2014.

    While poking around, looking for a solution, I noticed that attempting to edit the name using the Feedback function shows me that the correct hotel name is already being displayed:

    Name:  Hotel Sax Chicago.jpg
Views: 205
Size:  146.9 KB

    This one is new to me!
    We've escalated this to Google and are waiting to hear back. In the meantime, I thought I would share it here to see if anyone else encountered this. This is affecting multiple brands, in many locations.

    Thanks!

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  3. #2
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    Re: Google displaying different names for my business locations

    You know, I've actually been seeing a handful of cases like that lately on the GMB forum. I was starting to wonder myself if it was something I should ask about. I know for sure I've seen it twice in the last two weeks, and I'd never seen it before. In the one case I was even wondering if there was a behind-the-scenes CID issue or something. It's awfully strange to look at a GMB profile and see one business name, click through to google maps from the profile, and suddenly be looking at a listing with an entirely different business name. The case I saw a few days ago that was acting like that corrected itself in the meantime, which in a way is even more strange. The industry in that case was plumbing and heating, I can't remember or find the other one. It's not broken anymore, but for what it's worth, here's the listing of that was leading to a differently named entity on maps a few days ago (owner is in a rebrand, it was showing the old name in the GMB, showing the new name in maps)
    https://plus.google.com/116981396353918004571/about

    I'm just including the above in case anyone wants to take a look at map maker or something, but currently it's not behaving strangely.

    I'd love to hear too, has anyone else seen a missmatch like this between a GMB profile and the name on maps?

  4. #3
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    Re: Google displaying different names for my business locations

    UPDATE (or lack there of)

    Google has been giving me the run around on this issue. We have now identified over 20 GMB pages exhibiting this issue and have heard several different reasonings from Google, none of which have resolved anything.

    The Hotel Chicago Downtown from my original post is still displaying the Hotel SAX Chicago and the latest GMB support rep I spoke with said it was a bug that couldn't be fixed!

    Needless to say, our hotels are getting a bit annoyed by this.


    I'll check-in again when I have an update. Hopefully this comes sooner than later.

  5. #4
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    Re: Google displaying different names for my business locations

    I've seen this scenario twice in the last couple months and both were in the medical industry where you Google'd the name of a practice and you'd get the name of the doctor instead, yet showing up on the practice listing (with all its reviews and info on it).

    What I was told which I attempted to explain in this article is there is a behind-the-scenes field that connects listing and you can have several listings connecting to each other, even if those listings are no longer findable in Maps. The only way you can find them is if you have the CID number and I'm guessing you probably don't have the CID number for the Hotel Sax's listing.

    Likeliness is that it was either merged with this one, or somehow connected so Google is pulling that title instead. The solution would be to ask to GMB support to unconnect the listing on the backend. It's a field they can see that we cannot. I would make sure you're dealing with someone in the US before asking them to do that. My suggestion is someone on social support (Facebook or Twitter) since they work out of the California office.
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

  6. #5
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    Re: Google displaying different names for my business locations

    By the way, I couldn't find the listing for the Hotel Sax through all the methods I normally use but it's probably because it's so old. If you have another example you want to share that has changed names more recently, let me know and I can see if I can dig up the listing I think is linked.
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

  7. #6
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    Re: Google displaying different names for my business locations

    I believe the problem in this case came from the redirect of hotelsaxchicago.com. A lot of links are with anchor "Hotel sax", also there is a lot of citation for the old listing that are still alive.

    For the CID : https://web.archive.org/web/20121102....com/location/

    Something interesting ... Search in G knowledge graph ( with the API ) for "Hotel sax chicago" return the info for the new name ( knowledge graph search api - Google Search ), but searching for the new name does not find anything.
    Searching for duplicate listings with Pleper : )

  8. #7
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    Re: Google displaying different names for my business locations

    Stan,

    That's a cool search - never seen that before! Where do you determine the kgmid=/m/0ldv2s1 ?
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

  9. #8
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    Re: Google displaying different names for my business locations

    Searching for duplicate listings with Pleper : )

  10. #9
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    Re: Google displaying different names for my business locations

    Wow. I didn't know about that tool but it looks so cool. Thanks for sharing!
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

  11. #10
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    Re: Google displaying different names for my business locations

    I have another question about the same issue with business names.

    Have you experienced the above problems, but caused by Wikipedia articles instead, not by old listings? Google pulls out the name of a Wikipedia article, somehow connected the business instead of the real name of it. And updating the article, or reporting to disconnect the article (if the connection between is wrong) from the maps listing gives us only a change in the name but not pulling out in the Knowledge panel the correct name.

    Any ideas or observations on this?

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