Local Marketing Summit banner  below header new
Thanks Thanks:  0
Likes Likes:  0
Page 1 of 2 12 LastLast
Results 1 to 10 of 11
  1. #1
    Member Since
    Aug 2012
    Posts
    107
    Thanks (Received)
    0
    Likes (Received)
    0

    Worthwhile for clients to review you on Yelp if they are not regular Yelp users?

    I have a business I'm helping rank locally and I've been pushing them to get more reviews. They recently had someone leave them a review on Yelp. However, the review got filtered as untrustworthy. I'm guessing that it's because they signed up for Yelp and then left a review.

    Does it make sense to only ask for a review on Yelp if someone is a regular Yelp user?

    Do we know what the criteria are to make it the most likely that a Yelp review is successful?

    TBH...we're not really that concerned about getting Yelp reviews, but knowing that Google uses third party reviews as a ranking factor, we thought it would help. Would it be better to ask people to leave Google reviews?

  2. Local Marketing Summit banner in thread
  3. #2
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,721
    Thanks (Received)
    32
    Likes (Received)
    48

    Re: Worthwhile for clients to review you on Yelp if they are not regular Yelp users?

    Hi Mary, it depends on the strategy, but I would focus on Google as the primary place to get reviews but still be putting some effort into Yelp. Yelp is just to prominent and authoritative to ignore. New Yelp reviewers still make it through the filter, just not as often.

    I'm curious if Google factors in filtered Yelp reviews into it's ranking algorithm.

    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  4. #3
    Member Since
    Aug 2012
    Posts
    107
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Worthwhile for clients to review you on Yelp if they are not regular Yelp users?

    Thanks Colan.

    Here's something interesting. When you search for this client by brand name, the number 4 listing is their yelp page and the snippet is the "hidden" review, marked up with 5 stars.

  5. #4
    Member Since
    Jul 2012
    Location
    Toronto, ON
    Posts
    1,666
    Thanks (Received)
    60
    Likes (Received)
    64

    Re: Worthwhile for clients to review you on Yelp if they are not regular Yelp users?

    Yeah I would avoid asking for Yelp reviews unless the person is an active member on Yelp. Mike Blumenthal did a presentation at LocalU last year showing how the content of Yelp reviews actually changed the local results on Google so I would say that they definitely do impact ranking.
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

  6. #5
    Member Since
    Sep 2012
    Location
    Nashville, TN
    Posts
    1,137
    Thanks (Received)
    25
    Likes (Received)
    31

    Re: Worthwhile for clients to review you on Yelp if they are not regular Yelp users?

    If they're brand new to Yelp then their review is likely to get filtered (from what I have seen documented, not an abundance of 1st hand experience). However, if they start to use Yelp, that review will make it live eventually as they leave more reviews and increase their trust factor.

    Trust factors (not limited to, with just educating guessing): location, IP address, age of account, pictures, interactions on Yelp's social platform, number of reviews, quality/length of reviews, pictures uploaded with review. Just a few off the top of my head that may play a part.
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service
    Local Listing Ninja Reviews - Check Out Our 100+ 5 Star Reviews!

  7. #6
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,721
    Thanks (Received)
    32
    Likes (Received)
    48

    Re: Worthwhile for clients to review you on Yelp if they are not regular Yelp users?

    Quote Originally Posted by Marie Haynes View Post
    Thanks Colan.

    Here's something interesting. When you search for this client by brand name, the number 4 listing is their yelp page and the snippet is the "hidden" review, marked up with 5 stars.
    That's VERY interesting Marie. There is a case to be made that even filtered Yelp reviews have value. This is a good example of that.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  8. #7
    Member Since
    Jul 2012
    Location
    Toronto, ON
    Posts
    1,666
    Thanks (Received)
    60
    Likes (Received)
    64

    Re: Worthwhile for clients to review you on Yelp if they are not regular Yelp users?

    Quote Originally Posted by Marie Haynes View Post
    Thanks Colan.

    Here's something interesting. When you search for this client by brand name, the number 4 listing is their yelp page and the snippet is the "hidden" review, marked up with 5 stars.
    Was it possible that Google still had the listing indexed before the review got filtered? I wasn't sure if you checked the text-only cached version to confirm?
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

  9. #8
    Member Since
    Aug 2012
    Posts
    107
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Worthwhile for clients to review you on Yelp if they are not regular Yelp users?

    Oh drat. I think you are right. The cached version of the page is a week old and does not have the review filtered. So, this will probably drop out of the index soon. I'll keep you updated.

  10. #9
    Member Since
    Oct 2015
    Location
    Point Richmond, CA
    Posts
    47
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Worthwhile for clients to review you on Yelp if they are not regular Yelp users?

    If you are soliciting reviews for Yelp, you can prequalify a potential reviewer's email address by using Yelp's friend finder. Just type it in and you'll find out if they have an active Yelp profile. If not, send them to Google.

  11. #10
    Member Since
    Oct 2014
    Location
    Austin, TX
    Posts
    290
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Worthwhile for clients to review you on Yelp if they are not regular Yelp users?

    I think the fact Yelp has it's hooks into other places (like mapquest and Bing) makes it hard to ignore for some businesses.

    I echo other's sentiment that Google is a better place to focus on, but on occasion we have seen some reviews come out of the filter once a 'new' Yelper has become more active (or just added friends).

Similar Threads

  1. Yelp warns its users - AND shows evidence
    By Former Member in forum Internet Marketing
    Replies: 11
    Last Post: 06-10-2015, 09:15 AM
  2. Replies: 3
    Last Post: 05-14-2015, 08:16 PM
  3. Yelp is about to launch video reviews for Elite users
    By Dustybones in forum Local Search
    Replies: 0
    Last Post: 05-29-2014, 03:57 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
GradeUs above footer new