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  1. #1
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    Question Double Ranking, Organic and in the Maps

    I had a question about double ranking. Is is always possible to double rank or are there instances when Google won't allow a double ranking?

    I have been able to double rank a lot and used to be able to double rank the home page. Now, I am able to double rank using interior pages and not so much the home page.

    But is there an example of when a double ranking with home page or interior page won't be able to happen at all?
    Last edited by Linda Buquet; 04-09-2013 at 09:21 AM. Reason: Moved from Organic to Local SEO Ranking

  2. #2
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    Re: Double Ranking, Organic and in the Maps

    Marie, my Dentist I showed you in Local SEO training still has his double page one.
    Right now he's the top local Dentist listed in organic but is #2 below a YP listing but still above the pack PLUS he's A in blended.

    I think as long as you do it the way I showed you it's possible. Don't think Google is preventing a double per se.

    BUT like everything else depends on KW and competition. If it's a KW that tends to have tons of authority site, yellow pages and directories and it's a big city and competitive market, it's going to be harder to get page on in organic, etc.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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    Re: Double Ranking, Organic and in the Maps

    @ Linda:
    Wow, I very rarely see a scenario like that. Is the page that's ranking in organics the main homepage, or is it an innerpage on the site?

    @ Marie:
    From what I've read, the only way to have a double listing (organics and in the maps) is to rank an inner-page on the site.

    So your G+ Local website URL would be abcdentist.com, and then your inner-page that you'd create that you'd also be trying to rank would be something like abcdentist.com/cityname-dentist/.

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    Re: Double Ranking, Organic and in the Maps

    Hi Andrew,
    I have read the same but couldn't remember the sources. I have also seen the double home page listings dwindle and rely on ranking the home page and an interior page.

    If you can remember any of your sources where you read about this can you post them? I am currently searching for mine and will do the same.

    I wondered if it was a Google thing or merely a competition thing? I know that in some of my markets I lost the ability to rank the home page twice and relied on the interior pages ever since.

  5. #5
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    Re: Double Ranking, Organic and in the Maps

    My experience with double rankings is the organic listing is an inner page and the Google Places listing is the home page.

    I have several clients that have double rankings. One is a dermatologist ranking #1 in organic, above the Places and B in Places. The organic listing is an internal page.

    Although there is no exact science, the key is to pay close attention to your internal web pages and optimize one of your internal pages to hit your main keywords without duplicating title tags or internal content.

    Too many businesses focus so heavy on their home page optimization that they miss the boat on the value of well optimized internal pages. One of the biggest mistakes i see is listing all your services on the same page and expecting Google to figure out what keywords you are targeting.

    If you provide services make sure your list has a link to a unique service that is keyworded for that exact service + local modifier. Use internal linking to help each page get noticed by Google. If possible create a video that targets those keywords and do a little video SEO (I love video SEO!!!) e.g. AC Repair City

    Link to that page in your Youtube video description. Even though they are no follow, Google sees the link. Remember Google owns YouTube!!

    Sorry for the rant, but too many websites are so homepage centric that they miss all the low hanging fruit.
    Local Internet Marketing Goldmine <-- Helping Small Business owners attract more customers!

  6. #6
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    Re: Double Ranking, Organic and in the Maps

    @ Marie:
    LOL, I'm in the same boat as you. I can't remember where I read that.

  7. #7
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    Re: Double Ranking, Organic and in the Maps

    Hi Jeffrey, I totally agree with your rant! And thanks for adding the seo tips for youtube!

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    Re: Double Ranking, Organic and in the Maps

    Great tips from Jeffrey and Marie.

    I personally think that this stuff (double ranking) is the perfect way to do Local SEO. It's a competitive marketplace on the front page and you need all the coverage you can get.

    As Jeffrey mentioned, have good internal linking to the "inner page", get some external links to it (aka- Deep Linking). Also, it's good to cross-link to it from Blog posts. I really like the idea about doing some video as well. Those no-follow links are still valuable for an inner page and still increase its Page Authority. Also, gotta do all the "SEO 101" stuff like image optimisation/H1s etc.
    Nicholas Pratt | Director | Add me on Google+
    SEO Spark



  9. #9
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    Re: Double Ranking, Organic and in the Maps

    Great points Nick!

    How about a triple listing folks! Yup a well targeted video that is optimized for Google can actually grab a third page one listing.

    I have done this using video. First of all, do keyword research to ensure that the keyword phrase you are targeting triggers a video.

    The same thing goes for image bar SEO results. If the keyword phrase triggers a place panel, organic and video, you have a shot at a threester. This is more effective when targeting internal pages and service keywords versus main keywords.

    Nick is absolutely right on about local SEO being a great place to do this. Think about it, many local businesses focus on one thing to get to page one., while you are focusing on 3 areas. A well optimized video can grab a page one spot.

    Even better, if you are targeting cities outside your Places area and can't seem to get your organic listing on page one, try a video using the targeted keywords and the city.

    When we talk to clients about content we must explain that Google sees much more than web pages and blog posts as content. In highly competitive markets a low budget client may not be able to afford my organic SEO, but is excited when i can grab a page one ranking for a video at a lower cost to him.
    Local Internet Marketing Goldmine <-- Helping Small Business owners attract more customers!

  10. #10
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    Re: Double Ranking, Organic and in the Maps

    Thank you for all the valuable advice you have given Jeffrey.!

    On the video side, I'm fairly new to "Video SEO" - I build citations with all the video providers but new to the "video rich snippets" side of the house.

    When you speak about ranking a video (in addition to the SERPs), do you mean the YouTube URL or an inner page on the website (with a video rich snippet)?
    Nicholas Pratt | Director | Add me on Google+
    SEO Spark



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