- Jun 28, 2012
Local keyword research can be tricky. So I wanted to share a good post that Casey Meraz of Ethical SEO Consulting just penned over at Bright Local.
What do you think? Pick up any new ideas?Local search term research - 10 tactics for pinpointing best local terms | BrightLocal
After the Google Venice update in early 2012, local search became more integrated into the search results than with any other update. Since that time, local results have become a natural part of the search ecosystem and if you?re not optimized for these local terms then you are losing potential business. Before this update, the searcher might have to add a geo modifier such as a city name to see the local results. Now if you search for a generic industry term such as ?Lawyer?, you will see local results based on your auto detected location.
This is the same whether you?re on a mobile device or a desktop/laptop computer. With so many searches now going local, let?s look at 10 tactics for pinpointing the best local terms to target.