- Jun 28, 2012
Phil did a post yesterday with a great infographic.
Head over to read the rest. The infographic really helps to show how the various types of info flows between Google, Yelp, Apple Maps, Bing Places, Yahoo Local, and YellowPages.A Map of the Local Search Turf War: 5 Big Boys vs. Goliath Google | LocalVisibilitySystem.com
Lots of companies want to be the place customers turn to when searching for local businesses. It?s a battle a between Google on one side, and every other search engine and major directory on the other side.
I?d say the situation is that Yelp has made itself indispensable. It?s at the center of a gang-up on Google that includes Apple Maps, Bing Places, Yahoo Local, and YellowPages. They?re only small compared to Google.
These 5 Big Boys exchange reviews, business data, now ads, and presumably money. They do it to get more local search ?mindshare,? and ultimately more ad revenue.
Their relationships to each other and to Google are messy. They?re easier to draw. So I thought I?d map out the turf-war over the local map: