Calculating the value of 3 pack rankings for customers with no website


Oct 30, 2013
I'm dealing with one of the major/global retail brands whose local search presence is run by head office (global).

I've done some research and built a model for forecasting the value of search rankings but the questions around (is this relevant as we don't have a local site) has come up.

In this scenario can I use CTR by serp ranking to hypothesize the # of lost visits to the retail store (shopfront), if we did rank (presently we dont rank for any of the top 40 keywords for our industry (fashion/apparel).

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