Creating GMB listing for individual services

Oleg Donets

Member
Joined
Nov 4, 2018
Messages
19
Hey guys,

I noticed some of our clients' competitors started pursuing an interesting approach (which looks to me as a no no at the first glance). It is a brick and mortar type of business in medical space. So the customers come to their location to get service.

What i see they started doing is creating GMB listings for specific services (procedures). For example, let's say it is a dental clinic that has its own GMB listing. But they created GMB listings for specific procedures such as dental implants, tooth extraction, root canal, etc. Now, each GMB listing is linking to a micro site about each procedure's subject. All the GMB listings share the same exact address as the main dental practice.

I'd like to hear your thoughts about this scheme. I'm pretty much sure it is against Google's policies as, if i'm not wrong, Google allows to use the same address only for a single business. But i'd appreciate any of your feedbacks.

Thanks
 

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