GA4 showing up somewhat on Unassigned Traffic

[saul]

Can anyone give me some direction as to why that is going to unassigned traffic? My client focuses a lot on LED and Lighting

 

[JoyHawkins]

@danaditomaso @noahlearner either of you know what this means?

 

[noahlearner]

This article from analytics mania could be a great place to start: [Solved] How to Fix Unassigned in Google Analytics 4 (2024)

 

[saul]

Thanks! Anything helps including articles ))