- Joined
- Aug 23, 2018
- Messages
- 34
I do think there will be many more options for us to capture niche attribute driven searches now. Pet friendly, family friendly, specific amenities, etc... can stand out now.
It's just another step in Google taking over the travel accommodations space a little bit more.
I believe it will be followed by Google allowing more independent brands to enter Google Hotel Ads and they can cut out OTAs a bit more. At least I hope so.
Plus this makes Google reviews for hotels increase in importance... taking from TripAdvisor's review importance a little bit more.
It's just another step in Google taking over the travel accommodations space a little bit more.
I believe it will be followed by Google allowing more independent brands to enter Google Hotel Ads and they can cut out OTAs a bit more. At least I hope so.
Plus this makes Google reviews for hotels increase in importance... taking from TripAdvisor's review importance a little bit more.