It will be *very* interesting to see if they try to roll something out globally.
Local Service Ads haven't made it across the pond. Wonder if this is their way of reworking LSA's so it *is* more appetising to the global audience.
What they're describing sounds almost identical to Yelp's "enhanced profile" advertising option ¯\_(ツ)_/¯ IMO this isn't something to be overly concerned about. It exists already. I highly doubt Google will ever get rid of the free listing option.
New advertising option:
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