- May 23, 2014
Basically, the only sites that will show Review Snippets (for schema.org/LocalBusiness and schema.org/Organization) from here on out are 3rd party sites that aggregate reviews and provide schema markup on a page. For example, what BirdEye does.For local businesses, I read this as no self-reviews marked-up period. Put simply, no review snippets for reviews of your own local business on your own site.
Let's see how well the "algorithms" actually work here... If they really wanted to "end this," they should do manual action that impacts rankings.
I didn’t describe the scenario or communicate what I meant correctly. You’re right, even though BirdEye does this anyways (or at least did the last time checked a couple of months ago).I would say that is incorrect.
Google' Review Snippet Guidelines have this item: "Sites must collect ratings information directly from users and not from other sites."
So "repurposing" 3rd party reviews that have been sourced directly by that site and already marked-up at that site ... is not within their technical guidelines for quite some time.
Late to the game but I just did a few searches and am seeing this change reflected in SERPs already! Weeeeee!So no word of "when" this is going to happen, we'll just wake up one morning with schema removed from the serps and the phone ringing from eagle eyed clients #herewegoagain
So based on John's last reply, I believe it would be fine for DemandForce to still mark up the reviews on their own site. So searching for the brand would pull up the stars on their profile on DemandForce.com just like you see on Yelp or Facebook etc.3rd party platforms that collect reviews on behalf of businesses can still display aggregate rating schema (i.e., Review Snippet schema) for the reviews the 3rd party platform collects on behalf of a business or organization. As an example, DemandForce collects reviews directly from the business’ users and renders the reviews and Review Snippet schema on a DemandForce microsites.
IMO, I wouldn't touch or change anything. Time will tell if they can actually detect or enforce this. If they do, it simply removes the gold stars so I see no harm in trying.So is there now any way for a SAB to compliantly markup one (or multiple) of their own pages to show the review stars in the SERPs?
The LocalBusiness schema type will still exist and still have the reviews option on it because this is the schema type that 3rd party sites will use to mark up reviews. IE: Yelp would use this on their profile pages for all the businesses listed on their sites.Google's posting seems to contradict itself. They state that review markup will be allowed for LocalBusiness but that the review content cannot be about the LocalBusiness. What review content would be appropriate, if not about the thing being reviewed, ie the LocalBusiness? Also, guidelines already state that you cannot take someone else's reviews (Yelp/Facebook) and mark them up as your own, yet this states you cannot mark up reviews that you control either. Which is it?
Has there been a notice of a manual action or just the reviews snippet being removed?We've definitely seen schema-related penalties in the last year. It's generally when review schema is present without the physical reviews showing on the page anywhere. Every single one I've looked at simply removes the gold stars in the SERPs and has no impact on ranking.