How do you optimize for a specific kw please?

pony

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Jun 26, 2019
Messages
102
The page that the GMB listing points to is the homepage of the site, which only mentions Queens on the page 1 time. You aren't sending very good signals to Google that you have a great page that would serve the people of Queens.

Have you checked backlink profiles between your site and the ones that rank in the map pack? I'm guessing they have more localized links.

I'll refer you back to this list on the important ranking factors for local SEO: Local Search Ranking Factors Study 2018 - Local SEO | Moz
 

mikepcservice

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Jun 6, 2018
Messages
192
Oh shucks, I had completely forgotten to go over that article sorry, will go through it today and tomorrow, thanks.

Yes I had checked the backlinks and done competition research on those two sites and one other which was ranking in the 3 pack. I did not see anything spectacular on any of them regarding backlinks, only thing that stood out is they have a ton of kw's on google.
 

pony

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Joined
Jun 26, 2019
Messages
102
I think that's good news for this business. The competition in the map pack is fairly low to be honest, the top spot only has a couple of reviews and a few that rank don't have any!

With some effort on the GMB listing, some link building, maybe some more reviews coming in, I think you have a solid chance at making some movement in that market.

Remember, SEO is an ongoing effort and not just a set-it-and-forget-it endeavor. If you end up making some headway, it will require continual effort and maintenance to retain and build on those gains.
 

mikepcservice

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Jun 6, 2018
Messages
192
Therein lies the problem. Of course I know SEO requires monthly continuous work, it's knowing exactly "what" more can I do to keep progressing is my issue.

On one site with less competition I have always done well with blogs which is why I am focusing on it. When I type the focus kw on google it leads back directly to that blog.
 

mikepcservice

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Jun 6, 2018
Messages
192
I don't mind doing the work, whatever it takes and I will learn in the process.

You mentioned having the word "queens" one time on the page, since there is not much content on the Home page, maybe I should link to the services page instead?

. Now I will make sure the words "Boiler repair queens" is there around 4 times in every blog she writes from now on no matter what the articles will be written about.
 

mikepcservice

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Joined
Jun 6, 2018
Messages
192
Would it make sense to use this long tail kw's in each article?

boiler and heating repair service technician queens Nyc

that contains quite a few kw's but no one would actually type all of those words.

Or since the aim is to rank for Boiler Repair would it be better to simply go with what someone would actually type which would be "boiler repair service" and put that kw a few times into each article? Since Google would list all local results in Queens first then no need to add the word Queens to Boiler repair service?
 

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