How to get more engagement


Jeffrey

Member
Joined
Dec 18, 2018
Messages
25
Hi, I am looking for some ideas. I want to try and get more clicks and engagement on my Google listings. I want to do something that my competitors aren't. We all know that a higher ctr on your listings could easily help you rank higher. I am looking for suggestions on what people have done to make their Google listing more interesting and "fun" for potential clients to click on.

Just looking for spitball ideas.
 

Margaret Ornsby

Local Search Expert
Joined
Jul 22, 2013
Messages
479
Phil's right. There aren't a lot of moving parts. I think in their own way they might be trying to create a "level" playing field, or at least the illusion of one.

Depending on what your business is, competitors might be ignoring their listings.
  • There's always Google Posts - they're not especially interactive but they do give you a chance to put something "different"
  • Depending on your biz type, updating photos periodically with new products or uses for products can keep people looking at your listing longer.
  • Have someone pre-seed the questions and then you answer - might encourage people to ask questions, might not. Again your type of biz will play a big part.
  • Fill out your services (depending on biz category) - that can help get your listing seen in a wider range of searches
  • Google messaging. Be sure to test - it can be glitchy.
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,448
@Jeffrey, those suggestions from @Margaret Ornsby are good, and worth following. A word of clarification on mine: I was referring only to what "stick" elements show up in the 3-pack. If and when people click on your listing, of course, then other GMB moving parts may come into play, and may encourage more people to click.
 

Jeffrey

Member
Joined
Dec 18, 2018
Messages
25
Thank you everyone. I was hoping there was something crazy cool that I wasn't doing, but thats not the case. LOL. I have a separate question to ask you all. Do you know why sometimes gmb services are an option and other times they not?
 
Joined
Dec 5, 2012
Messages
26
Great photos and/or videos are (perhaps) an obvious tactic, as @Margaret Ornsby said earlier. You could also see if there's a relevant emoji to your business name as those seem to be kosher, though I wonder how long things'll stay that way.

Generally speaking I'd say the biggest engagement factor though would be branded searches--getting people to search for your business name and THEN engaging with your Knowledge Panel.
 

Jeffrey

Member
Joined
Dec 18, 2018
Messages
25
Ok very cool. I was just reading about how emojis can now be apart of legal documents now. :p
They'll probably do good in posts. How bad is it if we just use stock images for google posts instead of actual practice photos. Most of my posts are advertising a new blog that was posted on my clients site, and with that comes stock photos.
 

freerunr

Member
Joined
Feb 7, 2013
Messages
62
You could also see if there's a relevant emoji to your business name as those seem to be kosher, though I wonder how long things'll stay that way.
And "kosher"just being that Google just hasn't caught up with it yet for businesses that don't really have one in their official business name? ;)
 

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