Local Search Expert
- Sep 3, 2014
If you think about it, the whole idea of ranking primarily or largely on proximity really doesn't make sense for a lot of industries.I mean are they headed in the direction of allowing people to rank in their service area? Theoretically this makes more sense for quality search results, to have people who can cover the area ranking in that area.
For example, I have clients who provide home health, hospice and caregiving services within a fifty-mile radius around their office. (Yes, they are state-licensed for that large service area.)
They have excellent reviews and excellent quality scores from the state. Why is it logical for them to rank lower than a provider who might be closer in some other town in their service area, but who is less reliable, less qualified, less desirable from an overall standpoint?