Huge Change for Service Area Businesses in Google My Business


dannanelli

Forum Member
Joined
May 24, 2014
Messages
19
A few things to note about this update which is rolling out to all SAB's.
1. SAB's will now be able to create a listing without designating an address (Verification may still be required in most instances)
2. Increased focus on place-based service areas to provide human-readable descriptions
3. Existing SAB's will be able to remove their address.
4. Removing your address and not designating a Service area will default to the country.
5. Existing radius areas will eventually translate to places (cities, zips etc)
6. If post card verification is needed, the address will not show on maps.
7. The core reason for this is to better match the consumer to SAB's
8. If you designate multiple service areas Google will rank them equally
9. Drastic changes to your service area could require re-verification (i.e. Changing from AZ to NY)
Hi @BenFisher, I was just reading your comment here and wanted to ask a question about #8. If a service area business is targeting a specific city (such as Tampa), but also services several entire states, would adding entire states to the service area harm the ranking for that one specific city (such as Tampa)? Your comment leads me to believe that it would not harm the rankings for that city but it's been a while since the SAB update happened so I wanted to check in to see if this is still the case. I feel like I read an article on this somewhere recently but am unable to track it down. Thanks again.
 

BenFisher

Local Search Expert
Joined
Nov 19, 2015
Messages
191
From what I understand, that was/is the intent, however, it does not work that way as of today.
 

dannanelli

Forum Member
Joined
May 24, 2014
Messages
19
@BenFisher Thanks for taking the time to reply. If you have any other insights into how the service area field works, that would be great. I am particularly interested in knowing if adding large service areas (such as entire states) will harm the local city rankings of where the business is physically located. I'll keep looking around for info on this. Hopefully, I can find something.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,652
@BenFisher Thanks for taking the time to reply. If you have any other insights into how the service area field works, that would be great. I am particularly interested in knowing if adding large service areas (such as entire states) will harm the local city rankings of where the business is physically located. I'll keep looking around for info on this. Hopefully, I can find something.
Since it doesn't currently affect anything, I wouldn't try that.

GMB is fickle. You never know what can get you in trouble. And since it won't help currently, the risk vs reward is extremely low.
 

chadkimball

Forum Member
Joined
Feb 21, 2014
Messages
194
I think the service area is starting to affect search placement, anyone else seeing this?
 

Yan Gilbert

Administrator
Joined
Oct 15, 2016
Messages
180
Can you be more specific? Like if you don't have an area chosen, the listing won't show..?
 

chadkimball

Forum Member
Joined
Feb 21, 2014
Messages
194
Had a SAB client who noticed his address was showing, logged in and hid the address. It asked him to reverify, and at the same time changed his service area to a massive circle. Now he has to wait for reverification, and in the mean time his call volume dropped and his ranking dropped too. A few things happening at once there, but it seems the service area may be the culprit.
 

SeoNoob

Forum Member
Joined
Apr 17, 2019
Messages
2
Maybe someone here can help figure this out. Today I tried to add 3-4 more areas to the service area and then I noticed this on my dashboard after adding the additional service areas. Where do I go from here? Am I supposed to accept this modification that removes all areas? I had 44 service areas initially, did I select too many areas by adding the additional 4? I realize that 48 service areas sounds like a lot but realistically, they are all within a about a 50km drive from the main address.
Should postal codes be used instead?

 

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