I own a Real Estate Brokerage with 40 agents. What do I tell my agents when they can not create a GMB?

jasonfox

Member
Joined
Jan 2, 2019
Messages
6
We are a John L. Scott affiliate real estate office. We have 40 independant contractors (agents) that work out of our physical location.

About 12 of them have been allowed to create GMB profiles. But the rest are getting rejected.

How can we get them each a GMB as they are all invidual businesses running out of the same address?
 

Colan Nielsen

Administrator
LocalU Faculty
Joined
Jul 19, 2012
Messages
3,396
Hi Jason, can you clarify what you mean when you say the listings are getting rejected?

One thing to keep in mind is that even if the listings do get verified there's low chance that most of them will even rank due to a filter that Google has for businesses with the same category at the same address.

Thanks
 

jasonfox

Member
Joined
Jan 2, 2019
Messages
6
Hey Colan. I am not sure the agents are just telling me that GMB will not allow them to create a profile.

I was wondering if anyone had any suggestions for best practices. Not using an address, using virtual office or a home office??

Jason
 

Yan Gilbert

Administrator
Joined
Oct 15, 2016
Messages
347
They would probably have a better chance each getting their listing at the home address, and they wouldn't deal with the rank overlap at the office address. However they would need to hide the address on the listing if verified at home.
 

BipperMedia

Member
Joined
Jan 13, 2019
Messages
146
Hi @jasonfox - we have a real estate company client with several agents.

First, we build agent micro-sites for each agent where they can feature their own listings, etc... sort of like them having their own branded world with with the agency.

Second, I've consulted with them on this issue before and told them exactly what @Yan Gilbert is recommending... have them create GMB listings at their home address and hide the address.
 

chadkimball

Member
Joined
Feb 21, 2014
Messages
222
If they do not do business out of their home would this not violate the Google TOS?

They would probably have a better chance each getting their listing at the home address, and they wouldn't deal with the rank overlap at the office address. However they would need to hide the address on the listing if verified at home.
 

Yan Gilbert

Administrator
Joined
Oct 15, 2016
Messages
347
When they hide their home address, they are considered to be an SAB. This fits with what an agent would do; travelling to other locations to meet with clients.

@EmilyW using a home address is allowed but if they do not have outdoor signage then it is required to hide the address. Also, you can't use a home address to create an additional listing for a business if one already exists at a different location.
 

EmilyW

Member
Joined
Jan 18, 2020
Messages
55
@EmilyW using a home address is allowed but if they do not have outdoor signage then it is required to hide the address. Also, you can't use a home address to create an additional listing for a business if one already exists at a different location.
Thanks for the elaboration!
 

keepkalm

Member
Joined
Nov 25, 2019
Messages
3
Did you try creating and/or verifying the listings at the office?

I would try that for the agents who are still having problems. Make sure location services are on while you do it so Google can see that it is happening at the physical location.

If the agents have offices or suites that they are assigned, that might help also.
 

chadkimball

Member
Joined
Feb 21, 2014
Messages
222
When they hide their home address, they are considered to be an SAB. This fits with what an agent would do; travelling to other locations to meet with clients. Chad Kimball cost

@EmilyW using a home address is allowed but if they do not have outdoor signage then it is required to hide the address. Also, you can't use a home address to create an additional listing for a business if one already exists at a different location.
I don't understand what the difference is between this and using a virtual office like Regus or a mailbox store or something to get the postcard? Google has clearly said getting the postcard at a virtual office is against their terms.
 

keyserholiday

Administrator
Local Search Expert
LocalU Faculty
Joined
Jul 27, 2017
Messages
263
@jasonfox tell your agents to create the listing and request the pin postcard. If the listing gets suspended, have them fill out the reinstatement request form. Google will follow up with the agent. I agree with @Colan Nielsen and if all of the agents at one location are creating listings, it will dilute the rankings and performance.

I don't recommend having them use their home address and hiding their address and that is not helpful for them or their clients.
 

jasonfox

Member
Joined
Jan 2, 2019
Messages
6
Thank you for all your input. It sounds like there is not a really great answer for this.
 

keyserholiday

Administrator
Local Search Expert
LocalU Faculty
Joined
Jul 27, 2017
Messages
263
I am seeing more cases of Google immediately suspending real estate listings. There is an extra step that is needed by going through the reinstatement process.
 

  Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

  Local University Guide

Google Product Exert


Top