Local Content Silos: Rank Sites with Multiple Locations in Local Search

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
983
Barry,

Multi-location doesn't necessarily mean multi-national corporation. It could be a more regional business. Wal-Mart could get away with a variety of strategies because they're a giant. They have links from every major site you can think of, and their a major brand in the world. Unless your client is Target (or another similarly sized business), I wouldn't necessarily copy their strategy. There are hundreds of ranking factors in Google, so I'm sure there's a ton behind the scenes that we're not seeing to why they rank well with the strategy they have.

On the silo subdirectory, I think that's the best route. Keep it organized by city, since the content will need to be unique for each separate target market (and optimized as such). I would think you'd want to keep it as:

site.com/city/service
 
Joined
Aug 3, 2016
Messages
24
Any imput on what type of url structure would be best for organizing multiple local silo's or if they have any use cases? This may be a long post but there is so many variations.

1. abc.com/garage-door-repair/city/

Note on 1: The "city" page would still be garage-door-repair centric.


2. abc.com/garage-door-repair/city-garage-door-repair/

Not on 2: This seems to keyword stuffed.


3. abc.com/garage-door-repair/locations/city/

*Note on 3: the above "locations" would be a directory style page.

3.1 abc.com/garage-door-repair/location/city-garage-door-repair/

4. abc.com/locations/city-garage-door-repair/

Note on 4: If i'm trying to rank for search phrase "city-garage-door-repair" (Here the city and service are broken up with a (/) and when using yoast. Yoast would not recognize this as a key term due to the (/) separating topics. Will google?
Will search engines correlate the two?

5. abc.com/garage-door-repair/city-garage door repair/

Note on 5: this feels to keyword stuffed


Any input would be appreciated... The problem is that I need us cases but it is difficult and very time consuming to test every variation .
 

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