Local Services Ads Click Study: Where do people click on local SERPs?

Joined
Oct 5, 2017
Messages
23
Hi everyone, happy Friday!

We've just released our latest piece of research, looking into the impact of Google's Local Services ads on local SERPs. We monitored 5,500 local searches to try and find out how the emergence of LSAs are affecting where people click when looking for local businesses - and well as to find out the motivations behind people's clicks.

It's a big old report with a lot of information (and insights from LSA-expert Tom Waddington!), so I really hope you find it as interesting as I do!

You can read the full report here: Local Services Ads Click Study: Where Do People Click on Local SERPs?

Thanks!
Rosie :alien:
 

Tim Colling

Moderator
Local Search Expert
Joined
Sep 3, 2014
Messages
1,159
This key finding surprised me: "Organic results receive the most clicks of all SERP types, though they see a drop of 6.8% when LSAs are present."

I guess I am biased toward getting into the 3-pack.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,830
By far (and that's saying a lot) the best study published by BrightLocal in my opinion. They're all gold, but the information in this particular study is amazing. Very well through out and executed it seems as well.

Well done BrightLocal!
 

Ian Hammond

Member
Joined
Oct 15, 2018
Messages
20
Great article & research! Thank you.
The biggest thing it leaves me wondering is how do the Local Pack and Organic results do when Yelp is not in the #1 Organic slot.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,830
Same here. I thought the map pack would get more clicks than organic.
Same.

Great article & research! Thank you.
The biggest thing it leaves me wondering is how do the Local Pack and Organic results do when Yelp is not in the #1 Organic slot.
That is a good question.

I also noticed that the 1st actual business website in organic usually got more clicks than the 2nd or 3rd spot that had another "yelp" in those positions, like Homeadvisor, Thumbtack, etc. Seems like some people want an actual business over a list sometimes.
 

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