Merging businesses

Joined
Nov 7, 2018
Messages
16
I have two clients where Client A is buying Client B and both will be operating under Client A's name in Client A's location. My question is what to do with Client B's GMB listing and other citations. I don't see updating citations/directories with Client A's information as it would cause duplicate records, the same goes for GMB. What is considered a best practice to help redirect Client B's customers to Client B's new home?
 

Colan Nielsen

Administrator
Joined
Jul 19, 2012
Messages
3,232
Hey Mike,

Google would want you to mark the old listing as closed but if the book of business is being moved to the new business that would not be an ideal situation. Especially when they look up the old business and see the big red closed banner.

I would contact GMB support and ask them if they can mark the old listing as "moved" to the new listing. That way when people search the old business they would be redirected to the new GMB.
 
Joined
Nov 7, 2018
Messages
16
Thanks. I'll give that a try.

Any thoughts regarding all other citation/directory listings? Update the primary data providers only? Them along with other prominent ones?
 

Colan Nielsen

Administrator
Joined
Jul 19, 2012
Messages
3,232
I honestly wouldn't worry too much about the old citations. They list a completely different NAP correct? So they're not going to lead to any NAP inconsistency issues.

If you have access to the old citations I'd suggest editing them to indicate that the business has moved and list the new details in the business description etc.

If that's not an option I'd reach out to the various directories and ask them if they're able to remove them but likely most of them will only give you the option to close them.
 

pauieee

Member
Joined
Jun 20, 2019
Messages
23
If you have access to the old citations I'd suggest editing them to indicate that the business has moved and list the new details in the business description etc.

Been in the same situation before and this is exactly what I did for my client.
Edit all the citations that we have logins and announce that we have moved (as a different business). He thought that potential clients that will have an interest in the dissolve business might opt for a competitor, so why not drive them to his own.
 

Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

Trending: Most Viewed

Promoted Posts

New advertising option: a promoted post by a Sterling Sky employee reviewing your product or service; this will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More information...

Local Search Forum


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top