Only 7 results for Branded searches?

Eric Rohrback

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Joined
Oct 3, 2012
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1,017
I was doing some research for a blog post yesterday when I started to notice that many of the branded searches were showing only 7 results, when the typical non-branded search shows 10.

Has anyone else noticed that? Is that normal? I always thought there were 10 results displayed organically, so that find got me wondering if others have noticed. Any brands in the news got a special news box in the middle, but if press on the brand is relatively quiet then I was seeing 7 listings in the SERPs.

I don't know if this is news or not, but it was an observation that I thought needed to be asked.
 

Linda Buquet

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Joined
Jun 28, 2012
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13,312
Thanks Eric. I had not noticed but then again have not been able to research & check SERPs like usual (like a mad woman) lately.

I'll Tweet this out though and see if anyone else has noticed or if it's new.

Thanks for sharing!
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,017
This was weird to me... either I don't do enough branded searches or Google tweaked something. Have others noticed this before? Am I late to the game on this one, or is this something new?

I was definitely seeing fewer results for brand searches, so that was a little odd to me.
 

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