Periods in NAP seen as "stops"?


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Jul 18, 2012
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Hey Linda,

General Questions here - Have a Client that just changed Addresses so having to edit data aggregators as well as all the local dirs we've set them up in.

Haven't paid much attn in the past and not sure if it makes any difference at all, but about 1/2 the Corporations listed place a PERIOD after "INC" and about half don't.

Have a Best Practice for whether to include or not?

This Client has the PERIOD after INC and if it matters, I'll have them change when they submit new address info with the State.

On One Hand, I'm thinking the Search Engines are smart enough to detect and count both the same, but OTOH there's always that little bit of doubt (maybe due to all the engrained "NAP MUST MATCH EXACTLY! NAP MUST MATCH EXACTLY!" subliminal tapes I've been forced to listen to :))

Same lil bit of doubt with Road vs Rd, Drive vs Dr, Lane vs Ln, Suite vs Ste vs #, etc...

I've heard both sides well debated, but have never heard anything authoritative enough to get the voices out of the back of my head :D
 
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I've always wondered this myself so thank you for starting the post. I work with a ton of LLCs. Half use "LLC." and half use "LLC"

I've always assumed that Google can see them as being one in the same so I haven't fretted about it. I just make sure it's consistent. If the client wants a period, then I use "LLC." on the website, the + page, the citations, etc.

Travis Van Slooten
 
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I've always wondered this myself so thank you for starting the post. I work with a ton of LLCs. Half use "LLC." and half use "LLC"

I've always assumed that Google can see them as being one in the same so I haven't fretted about it. I just make sure it's consistent. If the client wants a period, then I use "LLC." on the website, the + page, the citations, etc.

Travis Van Slooten
LLC shouldn't have a period because it isn't abbreviated, rather it's an acronym for Limited Liability Corporation. "Inc." should have a period because its an abbrevation of Incorporated.
 

djbaxter

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Apologies in advance because this is totally off topic, but the title of this thread caught my eye: "Periods in NAP seen as 'stops'?."

They certainly are for me. Just recovering from a cold and over the weekend I was taking as many naps as I could, during which time absolutely everything stopped! :eek:
 

Marie Haynes

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They certainly are for me. Just recovering from a cold and over the weekend I was taking as many naps as I could, during which time absolutely everything stopped!


I read this when I was tired and wondered how David, obviously a guy, had periods.
 

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