Ranking organically for keyword without city

Joined
Dec 25, 2012
Messages
88
This is something that has always baffled me, sometimes I will see my site rank organically above maps listings for "keyword" other times it will slip back down to much lower on the page. I have played around with a few things and tried to figure out what would help it stay there but had no luck.

One thing I do find is that if it is not my site ranking there it will be a major national brand that would normally rank for "keyword" with or without local intent.

I am somewhat inclined to think this is just the fluctuation of the algorithm, (i.e. certain days they have the local intent meter dialed up, other days not so much). I wanted to see if anyone else had any experience with this, and if they had any conclusions they would be willing to pass along.
 

Nick.SEOSpark

Member
Joined
Aug 4, 2012
Messages
361
Re: ranking organically for keyword w/out city

Hey - good idea to bring this discussion up as it is important.

I'd recommend reading this thread on the Venice update from last year for some insight:

Understand and Rock the Google Venice Update | SEOmoz

Since the Venice update, local has been pushed in all sorts of new ways and admittedly, I find the landscape confusing as well. You can be picked up for a seemingly competitive keyword like "divorce attorney" (see thread) as local has been pushed further, and locations are grabbed to give the best results to serches. - - I sometimes get picked up for the "seo" keyword - presumably as someone in my local city is searching for SEO. :eek::confused::)

I personally think that all of the above detail makes "keyword rankings" a very tough thing to use as a KPI - there's just so many types of ranking now.

Places Scout does a good of keeping track of the various results (including grabbing custom locations) but there is now Soooo much to track!

https://www.placesscout.com/
 

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