Seen a big drop in views on GMB insights?

eshad

Member
Joined
Aug 27, 2019
Messages
18
Hi everyone,

I have recently seen a large drop in views in GMB insights across various business categories and wondered if anybody has seen the same?

One client of mine was receiving around 150 - 200 views per day but within the space of 3 days this has collapse to around 15 - 20.

When searching for businesses locally for their category the business still appears very well in maps, where most views usually come from, so am surprised to see the drop.

The business changed its opening times to closed recently as they were closed for holiday for 2 weeks but has since returned to normal hours. During this time I saw a steady drop on actions which is inevitable but views stayed pretty consistent until Thursday last week where there was a sudden drop.

Is anybody aware of any GMB issues at the moment which could potentially have caused this?

Many thanks

Edward
 

BipperMedia

Member
Joined
Jan 13, 2019
Messages
63
Hi Edward - quick question... are you using an API platform like Yext, Synup, or Moz Local by chance?
 

eshad

Member
Joined
Aug 27, 2019
Messages
18
Hi there, thanks for your response.

I'm not no. I manually add all citations.
 

BipperMedia

Member
Joined
Jan 13, 2019
Messages
63
ok gotcha... the last we've seen a dramatic drop in productivity metrics it was due to the primary category of the GMB being changed.

However, this was when we were a Yext partner and their API connection to GMB automatically changed the category.

Anyway -- can you check the primary category on the GMB and make sure it hasn't been changed / updated?
 

eshad

Member
Joined
Aug 27, 2019
Messages
18
I think you may the answer here...

The primary category has remained the same but I did notice that a secondary category had changed last week which I changed back to what it was previously last week prior to noticing the drop on GMB insights.

But looking again this morning I have noticed that another secondary category has been changed now too.

Once you amended your primary category back to its original have you noticed it change since? Or now that you've changed it back has it remained as it should be?

Thanks

Edward
 

BipperMedia

Member
Joined
Jan 13, 2019
Messages
63
Hi Edward - let me answer your question first...

In our situation, our client is an HVAC company in the Dallas, TX market and they've been a dominant #1 for in map pack for a very long time... but suddenly, out of nowhere, they dropped to something like 25 -- literally overnight.

Ultimately we were able to conclude that the Yext / GMB API sync is what derailed our client's primary category... but it took us several weeks or perplexing and highly frustrating research to eventually uncover what was right before us the entire time -- the primary category had been changed by Yext's API connection.

** Side note -- we are no longer Yext partners, and in fact I've become a strong voice of opposition to the value they deliver to pretty much any business with 1,000 locations or less (which are the majority) -- but, this isn't the point of this conversation.

Once we uncovered what happened (and Yext had no good answer as to why), and we updated our client's primary category --- the SHOT back up to #1 in the map pack and haven't budged since.

I'm definitely NOT excited that you saw the drop your client's productivity, but I am somewhat relieved that you saw an anomaly within the categories of the GMB... because if that wasn't it, then it would've been more of an outlier scenario that would've required a lot more digging :)

However, I think it's important to note that I've only experienced category changes as a result of API platforms such as Yext, Synup, Moz Local, etc... syncing with a GMB.

I ultimately think it's very dangerous to be syncing up GMB's with these API platforms (see my experience above).

If you do -- and in order to diligently manage your client's local SEO campaigns -- it will require a consistent schedule of QC (quality control) checks to ensure stability.

But I don't really understand the logic in syncing up a GMB to an API platform if you have less than 1,000 locations anyway -- but that's just me.

Thank you again and I hope all of the above is / was helpful to you!

Let me know if you are seeing / or not seeing an impact in productivity metrics as a result of updating the secondary categories.

Thanks again
 

eshad

Member
Joined
Aug 27, 2019
Messages
18
Thanks again for your comments very helpful to know!

I couldn't agree more with the syncing the API's, manually seems to be a much better way to go and gives you more control albeit more time consuming.

In the last couple of days I have certainly seen a return back to original ranking levels so seems to have certainly been the issue. I'm glad I noticed this when I did, as I wouldn't have initially thought a secondary category would have had this much of an affect.

Many thanks

Edward
 

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