Services that post real reviews to fake (alternative) profiles


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Cheers - this is my first post and looking forward to digging in here. ;)

I know of a few companies that are utilizing rep companies that practice capturing authentic reviews on a proprietary platform. Then they take those reviews, create fake profiles in Google+ or other review sites and post them.

Does anyone know if this violates G's terms of service? I'm guessing yes.


Thank you
 

Colan Nielsen

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I know of a few companies that are utilizing rep companies that practice capturing authentic reviews on a proprietary platform. Then they take those reviews, create fake profiles in Google+ or other review sites and post them.

Does anyone know if this violates G's terms of service? I'm guessing yes.
Hi nweagle,

This is a question that is brought up a lot and was touched on during the recent webinar.

In a nutshell, it's a major violation of Google's Review Guidelines to post reviews on behalf of someone else:

Finally, don?t post reviews on behalf of others or misrepresent your identity or affiliation with the place you are reviewing.
https://support.google.com/places/answer/2622994?hl=en&topic=1656880&rd=1
 

Linda Buquet

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Here is the other applicable part of the guidelines that Colan quoted:

"Reviews should describe your personal, first-hand experience with a specific place.
Don’t post reviews based on someone else’s experience..."

So it's important enough it's spelled out twice. Google does not normally do that. The guidelines typically understate if anything.
 

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