Totally stumped/flabbergasted about how these guys are dominating a competitive market.

cssharkey

Member
Joined
Mar 31, 2017
Messages
9
Hey guys - I'm hoping you can help me solve this puzzle. A company called "Henderson Towing" totally dominates the SERP for keywords related to Detroit Towing. In fact, they usually have the two top spots in the organic listings.

They have one physical location (which, ironically, is just outside the city of Detroit), but three GMB Profiles (I've flagged them a few times over the last year or two). Two of their GMB profiles absolutely dominate the three pack and map results - I have to believe it's because they have a huge number of reviews, and they are unbelievably great reviews....(heavy emphasis on the "unbelievably").

I have a client that has about the biggest towing company in the state of Michigan - been around for years and knows everyone in the Detroit towing biz.
When I asked him about this Henderson Tow company that dominates the SERP, he didn't even look up - said: 'never heard of 'em'.

Website is nothing special. Backlink profile is pretty bad. So besides their awesome Google reviews, I'm stumped...anyone know what they're doing so well? If they were just consistently doing well in the SERP, that's one thing, but they consistently totally dominate it. They have the top two spots organically, and oftentimes are the top 2 on the map. Google Reviews are a huge local ranking factor - but it's just one. What are they doing that I'm missing?
 

cssharkey

Member
Joined
Mar 31, 2017
Messages
9
Thanks for the screenshots, Joy. Good to see that...(although, I'm still curious who was in the top couple slots organically...)
 

cssharkey

Member
Joined
Mar 31, 2017
Messages
9
Thanks, Joy....53 isn't a whole lot...so this is still a mystery. Thanks for your screengrabs.
 

cssharkey

Member
Joined
Mar 31, 2017
Messages
9
I just did scan in RavenTools and a "Site:HendersonTow.com" scan on Google...and both show only 10 website pages for these guys. Not sure why there's such a discrepancy in pages...
 

Susan

Member
Joined
Aug 15, 2014
Messages
57
"detroit towing service" - location is Detroit

"Tow Truck" - location is Detroit
I'm able to see Henderson towing has two listings in the local pack - one under the henderson name and one under the "detroit towing service" name with a diff phone number. I suggested an edit of the latter. Hope that helps. They also are spamming their content on the home page with a city + the word towing for every suburb. Sometimes that spam crap works. HELP JOY!
 

Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

Local Search Forum


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top