Unwanted Postmates Link on Google Maps Knowledge Panel

Joined
Oct 17, 2018
Messages
116
So we've had this occur on a small handful of clients in the last week: There is a link to postmates.com on the knowledge panel through the Booking feature in GMB. There are multiple things that are weird about this:

1.) All of these clients are florists. Florists typically don't even have the bookings feature available within GMB. It seems to have been forcibly activated just for the purpose of attaching the Postmates link.

2.) Postmates, to my knowledge, is primarily used for food delivery and sometimes grocery. So our floral businesses being registered on Postmates through the booking doesn't really make a lot of sense to begin with. Sure, you could do it I guess, but it just doesn't seem feasible to me.

3.) This being the weirdest: It isn't even clear how this gets set up in the first place. For the clients who have this on their listings, the only ones with access to the GMB listing are us and the client themselves, neither of whom set anything up with the bookings feature much less through Postmates.

All of the above leads me to believe that Google has set these listings up with Postmates through the bookings feature themselves which is concerning. I'm just not sure what other explanation there is. I talked to Google support on Wednesday about this and they got back with me this morning saying that I would need to actually call Postmates directly to get the link off of the listing and they didn't really have any insight beyond that.

Here is a link to one client affected by this. We're going to do a full audit of our agency dashboard to see how many clients have this enabled.
 

JoyHawkins

Administrator
Administrator
LocalU Faculty
Joined
Jul 18, 2012
Messages
3,385
So this happens (unfortunately) in lots of industries. I'll paste the section from my training on how to fix it:

Google scrapes 3rd party menus and adds them to the Knowledge Panel for businesses. One site we see a lot, for example, is Single Platform. If you have a 3rd party site showing in the menu section of your listing, here is how you can get rid of it.

In the Google My Business dashboard:

  • Open up the listing and click on the Info tab
  • Look to see if there is a field for the menu, like in the screenshot below.
    • If there is, just remove the menu link here
  • If there is no field there for your listing it’s because Google hasn’t enabled it for your business category yet. A way around this is to add a secondary category to your listing that has it enabled.
    • Add the secondary category “Asian Restaurant” (or any other type of restaurant)
    • Wait a few minutes after you save. If you go back into the dashboard, the menu field should now be there.
    • Remove the menu you don’t want on your listing.
    • Remove the restaurant category you added.
 

Mollie

Member
Joined
Oct 25, 2019
Messages
8
I
So we've had this occur on a small handful of clients in the last week: There is a link to postmates.com on the knowledge panel through the Booking feature in GMB. There are multiple things that are weird about this:

1.) All of these clients are florists. Florists typically don't even have the bookings feature available within GMB. It seems to have been forcibly activated just for the purpose of attaching the Postmates link.

2.) Postmates, to my knowledge, is primarily used for food delivery and sometimes grocery. So our floral businesses being registered on Postmates through the booking doesn't really make a lot of sense to begin with. Sure, you could do it I guess, but it just doesn't seem feasible to me.

3.) This being the weirdest: It isn't even clear how this gets set up in the first place. For the clients who have this on their listings, the only ones with access to the GMB listing are us and the client themselves, neither of whom set anything up with the bookings feature much less through Postmates.

All of the above leads me to believe that Google has set these listings up with Postmates through the bookings feature themselves which is concerning. I'm just not sure what other explanation there is. I talked to Google support on Wednesday about this and they got back with me this morning saying that I would need to actually call Postmates directly to get the link off of the listing and they didn't really have any insight beyond that.

Here is a link to one client affected by this. We're going to do a full audit of our agency dashboard to see how many clients have this enabled.
I had an issue with a Single Platform link showing on a client's KP. GMB support told me the link was being used to fill the void for a field that was not being used on your GMB and there was nothing they could do to remove it.

I would recommend filling out every possible field on your GMB listing. Also, try reaching out to Postmates support to have them completely remove the listing from their site.

In my case, once Single Platform deleted the profile, it no longer showed on the KP. I am hopeful this will be the case for you if Postmates removes the profiles of your clients.
 
Joined
Oct 17, 2018
Messages
116
@JoyHawkins We've experienced the menu issue with Single Platform a lot actually so I'm familiar with that one. That is the issue with what we're facing here is that it actually has nothing to do with the menu url on the dashboard and is instead done through the Bookings feature. The menu section on the Info tab is untouched.
Davis Floral.png


We see the above screenshot when we go to Bookings. No way to remove the Postmates link or anything, and I'm still not sure how the listing gets registered with Postmates to begin with because it wasn't done by us or the business. This is what leads me to believe Google is doing this themselves and registering the business with Postmates through the Bookings feature automatically, though how/why I'm not sure on.

We have 2200+ businesses in our agency dashboard so a full audit hasn't been done yet but it is on the list to do this week. I did a mini-audit on Friday last week and of the 110 listings I checked, 6 of them suddenly have Postmates set up through the Bookings feature when they didn't even have the Bookings feature at all previously.

If we have to reach out to Postmates to get rid of these on each listing then so be it, but I don't agree with Google automatically registering the business with them through Bookings without a way to easily remove it. At least with the Single Platform issue that is simply a link in the Info tab you can remove.
 

mblumenthal

1
LocalU Faculty
Joined
Oct 11, 2012
Messages
93
Can also share the screenshot of the business public profile showing the Booking button?
 
Joined
Oct 17, 2018
Messages
116
Update:

So after checking on each listing in our agency dashboard, we found that 82 of our 2,251 verified listings have the Bookings feature set up with Postmates as the earlier screenshot showed. All in the U.S. No real pattern geographically either as the 82 are spread out almost evenly from east coast to west coast. The population of the city the business is located in doesn't seem to matter either as it stretches all the way from 3,432 at the lowest (which is odd because I'm 99% sure Postmates wouldn't operate in a small area like that anyway) to NYC at the highest.

All these listings have "florist" as the primary category.
 

keyserholiday

Administrator
Local Search Expert
LocalU Faculty
Joined
Jul 27, 2017
Messages
264
Are the business are the same brand or industry? Are they all florists or are you seeing other categories being updated.
 

JoyHawkins

Administrator
Administrator
LocalU Faculty
Joined
Jul 18, 2012
Messages
3,385
I heard back from Google on this.

There are 2 things you can do here.

On the Google side, if you want to prevent these 3rd party links on your listing, you can opt out here: Opt Out of Online Food Orders on Google - Google My Business Help (yes, even though this isn't a restaurant).

Additionally, as Ben mentioned, you can contact Postmates to have them remove it.
 
Joined
Oct 17, 2018
Messages
116
Based on the little note on the opt-out form that says "Please do NOT use this form for requests related to Order URLs on your Business Profile." I would assume we can't use it for removing the existing links and it's used purely for preventing future links. We'll go ahead and contact Postmates about removing the existing ones and fill out the form as a precaution for each client then.

Thanks for the information everyone!
 

hajnasiewicz

Member
Joined
Oct 28, 2016
Messages
192
So this happens (unfortunately) in lots of industries. I'll paste the section from my training on how to fix it:

Google scrapes 3rd party menus and adds them to the Knowledge Panel for businesses. One site we see a lot, for example, is Single Platform. If you have a 3rd party site showing in the menu section of your listing, here is how you can get rid of it.

In the Google My Business dashboard:

  • Open up the listing and click on the Info tab
  • Look to see if there is a field for the menu, like in the screenshot below.
    • If there is, just remove the menu link here
  • If there is no field there for your listing it’s because Google hasn’t enabled it for your business category yet. A way around this is to add a secondary category to your listing that has it enabled.
    • Add the secondary category “Asian Restaurant” (or any other type of restaurant)
    • Wait a few minutes after you save. If you go back into the dashboard, the menu field should now be there.
    • Remove the menu you don’t want on your listing.
    • Remove the restaurant category you added.
Any idea what triggers the Booking option in GMB? Many of our business locations have it, all Grocery, but a few do not. Thank you.
 

hajnasiewicz

Member
Joined
Oct 28, 2016
Messages
192
Sure thing.
Davis Floral KP.png


It actually doesn't have the Booking button and instead just has an "order" link.
Same here with the Order: postmates.com I selected "Edit your business" from the knowledge panel interface, selected "Change name or other details" then scrolled to "Place an order" where I found postmates.com/merchant/d-w-fresh-market-grand-rapids?client=customer.web&version=3.0.0 and selected "Incorrect" and then chose "Add Another" and added our own ordering URL. Our own ordering URL was accepted but postmates remains.
 

hajnasiewicz

Member
Joined
Oct 28, 2016
Messages
192
Same here with the Order: postmates.com I selected "Edit your business" from the knowledge panel interface, selected "Change name or other details" then scrolled to "Place an order" where I found postmates.com/merchant/d-w-fresh-market-grand-rapids?client=customer.web&version=3.0.0 and selected "Incorrect" and then chose "Add Another" and added our own ordering URL. Our own ordering URL was accepted but postmates remains.

Please help.

postmates.gif
 

hajnasiewicz

Member
Joined
Oct 28, 2016
Messages
192
and when I follow the link to postmates and select "grocery" on the right side of the page, it indicates that postmates doesn't even operate in the city the grocery store is in. aaargh! I really just want to remove postmates and promote our own ordering/delivery service. Anyone?????
 

hajnasiewicz

Member
Joined
Oct 28, 2016
Messages
192
@hajnasiewicz you need to reach out to Postmates to ask them to remove your listing from their site.
and I'm in communication right now with GMB support who seem to indicate that once Postmates honors our request to remove their link from our knowledge panel then the "Booking" option will no longer be available to us and so then in our Knowledge Panels the "Order" link will be removed and we will not be able to promote our own proprietary online ordering/delivery service. SO messed up.
 

hajnasiewicz

Member
Joined
Oct 28, 2016
Messages
192
The link to this help info seems to be outdated. I wish to implement Ordering URL. Is there an updated process to make this happen?
 

  Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

  Local University Guide

Google Product Exert


Top