Using Google Display Ads To Advertise On Yelp

Tim Sweeney

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Joined
May 21, 2015
Messages
44
I was catching up on my reading and found this interesting tip at the Whitespark blog concerning using the Google Display Network to advertise on Yelp. While I've used the "display network" before, I've never thought of using it to advertise on Yelp.

Curious if anyone has used this approach and the results. (Note, you'll have to scroll down to item 3 in the blog post.)
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,816
I was catching up on my reading and found this interesting tip at the Whitespark blog concerning using the Google Display Network to advertise on Yelp. While I've used the "display network" before, I've never thought of using it to advertise on Yelp.

Curious if anyone has used this approach and the results. (Note, you'll have to scroll down to item 3 in the blog post.)
GREAT share!

Anyone have any experience with this?
 

pbarnhart

Member
Joined
Apr 5, 2013
Messages
78
Yes, I have been targeting Yelp with some very limited click traffic over the past year via Google - however, the blog post is incorrect. These ads in his blog post are Search Partner ads, not display network ads. You can't really target these just to Yelp.

There are display network ads available on Yelp, they are just much rarer to get placed. They appear in individual listings that aren't claimed.

adwords display ads Yelp.jpg

 

JoshuaMackens

Local Search Expert
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Sep 12, 2012
Messages
1,816
Interesting. With all the segmenting options Google gives you they won't let you pick particular sites? I don't do enough Advanced Adwords stuff to know if this is possible or not.
 

pbarnhart

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Joined
Apr 5, 2013
Messages
78
No, you can't target particular sites in the Google Search Network, nor can you see what search network partner is sending you traffic.
 

MichaelJ

Member
Joined
Dec 25, 2012
Messages
30
No, you can't target particular sites in the Google Search Network, nor can you see what search network partner is sending you traffic.
So if you're simply running display ads that just happen to show up on Yelp in addition to dozen's of other sites what do you mean by your"targeting" comment above?
 

pbarnhart

Member
Joined
Apr 5, 2013
Messages
78
You CAN target Google Display ads. You CANNOT target Google Search Partner ads.

The original article showed screen shots of Google ads on Yelp, and stated that they were Display ads that COULD be targeted to Yelp.

This was incorrect. The ad position in question is on many Yelp category listings and have been search partner ads only. I corrected this by posting that while Display campaign targeting was available on Yelp, it was on those rare unclaimed pages that also did not have an Yelp native advertising inventory to show.
 

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