Verbiage on Unclaimed GMB pages: "Own this business?" (KP) / "Claim this business" (Maps) vs. "Manage this listing"

freerunr

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Joined
Feb 7, 2013
Messages
67
This is a pretty minor question, but does anyone know why GMB pages have different verbiage for the option to start the verification process when viewing them live? I'm just trying to ensure our internal training documents are consistent.

If I recall, the former was the format for a while, and I had thought that the latter was the newer format. Has the change just not rolled out globally? To eliminate some potential variables, I compared two pages that are the same business type, are in the same city, and both have reviews, and yet the option is different. Below are screenshots of each business in the knowledge panel, as well as on Maps.

Cost Cutters (KP)

Cost Cutters (Maps)


Scissors Edge (KP)

Scissors Edge (Maps)
 
Last edited:

Colan Nielsen

Administrator
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Jul 19, 2012
Messages
3,175
Hey there,

"Manage this listing" is typically on listings that are claimed and part of a chain? Is your example a chain business?

"Own this business" is typically for listings that aren't claimed by any account.
 

freerunr

Member
Joined
Feb 7, 2013
Messages
67
Wow, for some reason I thought "Manage this listing" was indeed an indication that a page was not claimed.


It's pretty straightforward to you or I what is considered a chain, but do you know what qualifies as being a chain from a technical perspective in this context?
 

Oliver Keates

Member
Joined
Sep 12, 2018
Messages
81
Hey there,

"Manage this listing" is typically on listings that are claimed and part of a chain? Is your example a chain business?

"Own this business" is typically for listings that aren't claimed by any account.
Hi

I was looking at my companies GMB listings today. The company has 3 GMB listings located in 3 different cities. I noticed "manage this listing" appears next to "suggest an edit". The GMB listings are published.

Should i take any action as when i click on "manage this listing" it opens up the GMB login screen? @Tim Colling @BenFisher @JoyHawkins

Thanks
 

hajnasiewicz

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Joined
Oct 28, 2016
Messages
97
Interesting choice of language. I thought it implied anyone could manage/claim my already claimed/verified business locations. Thank you for the info @Colan Nielsen
 

Colan Nielsen

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Jul 19, 2012
Messages
3,175
Interesting choice of language. I thought it implied anyone could manage/claim my already claimed/verified business locations. Thank you for the info @Colan Nielsen
Hi Carolyn, not anyone. But anyone who can do a phone, text, or email verification at the business address or phone number listed on the listing.
 

freerunr

Member
Joined
Feb 7, 2013
Messages
67
Hot off the press, and well-timed, we found a two-location law firm with the "Manage this listing" verbiage.


*Note: the two locations in these results are in Florida, but the firm's website displays an address in Florida and NYC instead. At any rate, there are two locations on the website and in Maps. respectively, even if they are not consistent.

So maybe more than one location is enough for Google to consider a brand a chain? It makes me even more curious about this question, because now it's not obvious to me what a chain is:

It's pretty straightforward to you or I what is considered a chain, but do you know what qualifies as being a chain from a technical perspective in this context?
 

Colan Nielsen

Administrator
Joined
Jul 19, 2012
Messages
3,175
Hey Kerry,

My guess would have been that it's based on 10 locations or more. But that doesn't seem to be the case in this example which tells me it may have an algorithmic component. Which means there can be some inconsistencies.
 

Colan Nielsen

Administrator
Joined
Jul 19, 2012
Messages
3,175
I'm going to get clarification from Google on all of this since there definitely seems to be some inconsistencies.
 

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