Which service-area business types perform best in local search?

djbaxter

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Which service-area business types perform best in local search?
by Jamie Pitman, Search Engine Land
October 11, 2019

Google’s local listings .... are so closely tied to Google Maps that you might wonder how a legitimate local business with a great reputation in the local area but no physical, bricks-and-mortar location performs in search.

Does the lack of definable “pin on the map” lead to a lack of exposure? I thought I’d break down some of the data from this year’s Google My Business Insights Study to find out, exclusively for this column.

We whittled the original dataset of 45,000 business across 36 industries down to the seven industries which, in our experience, are least likely to have a physical location. These are:
  • Repairs
  • Plumbing and HVAC
  • Construction and Roofing
  • Landscaping
  • Tradesmen
  • Cleaning
  • Locksmiths

Read more...
 

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